Are you losing customers and subscribers by showing them the wrong campaigns? If you’re not catering for mobile device users, you could be.

Half of all web users get annoyed by non-mobile responsive content. They assume the sites don’t value them and leave. And 80% of smartphone users never complete their online purchases.

Device-Specific Popups to Boost Conversions

Our Device-Based Targeting for popups allows you to format campaigns for phones, tablets, and desktops, so you can create a better user experience and improve your conversion rates.

You can optimize OptinMonster’s Full Screen, Floating Bar, Slide-In, Sidebar, and After Post/Inline campaigns to load on desktops only, on both phones and tablets, or on either phone or tablets.

visitor device targeting rule

This advanced cross-device targeting helps you provide a seamless experience for all your visitors while optimizing campaigns for different customer segments.

Combine device specific popups with Geo-Location Targeting, Page-Level Targeting, and OnSite Retargeting to get even more control over customer segments.

Target Popups by Devices for Ecommerce

With more shoppers browsing online stores on their mobile devices, e-tailers need a way to create and target mobile eCommerce customer segments.

Many eCommerce retailers use Device-Based Targeting options to improve conversions on non-desktop devices. Since shopping behavior on mobiles and tablets is often different, eCommerce retailers can create separate mobile-only or tablet only-offers for each of those segments.

optinmonster mobile optimized popups

OptinMonster’s wide selection of mobile-responsive campaign templates means eCommerce retailers can design noticeable and effective offers that lead to more sales.

You can use Device-Based Targeting for popups to reduce cart abandonment, by combining device rules with Inactivity Sensor, which delivers Exit Intent for mobile. This lets you put a targeted offer in front of a visitor who’s about to leave so you can win the sale.

Our Conversion Analytics will also provide in-depth data on how your campaigns are converting, and which pages on your site are most effective in driving sales.

Target Popups by Devices for Publishers

If you’re not creating campaigns for mobile device users, you’re losing subscribers. If people are reading your content, then leaving without subscribing, maybe you’re not showing them subscription forms optimized for their device.

OptinMonster’s Device-Based Targeting feature helps you to get more email list signups and generate more leads by ensuring that those using mobile devices only see campaigns optimized for them.


The more relevant your campaigns are, the more likely people are to subscribe. You can use our cross-device targeting rules to segment your campaigns by device and provide a seamless, hassle-free experience for all your visitors.

An optimized experience is proven to be more effective in winning conversions, so use our popup maker’s mobile responsive templates to create attractive campaigns. You can also build a custom campaign with our Canvas technology.

Ready to win subscribers and customers with device-specific campaigns? Get started with OptinMonster today.