Convert and Monetize Your Website Visitors.
OptinMonster turns more of the visitors you get into subscribers, leads, and sales, with targeted popups, floating bars, and forms you can launch in minutes yourself or with AI.
Lightbox
Popups
Floating
Bars
Gamified
Wheels
Countdown
Timers
Page Level
Targeting
Exit Intent
Detection
Geolocation
Targeting
700+
Templates



Trusted by the Best Marketers at Successful Companies
Over 1 million smart marketers generate millions of leads every month with OptinMonster.










Monthly visitor sessions optimized to capture leads. We scale with the best.
How Does OptinMonster Work?
OptinMonster generates more subscribers, leads and sales from the traffic you already have. And it doesn’t matter if you need WordPress popups, Shopify popups, or popups for your single page app… OptinMonster works on ANY type of website.
Step 1: Create a Visually Stunning Offer
Choose a pre-built template designed for maximum conversions, or start from scratch with a blank canvas.
Customize all the details with our easy to use drag-and-drop builder – no code needed.

Step 2: Target and Personalize Your Offers
with Behavior Automation
Our powerful targeting and segmentation engine lets you
show your perfect offer to the right people at the exact right time
to skyrocket your website conversions.

Step 3: Test and Adjust in Real Time
Get all the stats you need to improve your lead generation strategy,
then easily split test all your ideas to keep increasing conversions.

Minimal Setup, Impressive Results
OptinMonster is the #1 most powerful conversion optimization toolkit in the world.
Here’s why Smart Marketers and Business owners love OptinMonster, and you will too!
Beautiful Lead Capture Forms
Our templates are proven to convert. Choose from 700+ pre-made templates and customize them to your liking.
Multiple Form Types
Popups. Floating bars. Fullscreen overlays. Slide-ins. Powerful conversion tools are at your fingertips.
A/B Testing Made Easy
Eliminate the guess work. Test different headlines, content and layouts to see what converts the best.
Exit Intent® Technology
Personalize your campaigns based on your visitor’s behavior to maximize conversions and sales.
Page Level Targeting
Hyper segment your leads by using our enterprise-grade page level targeting and segmentation rules.
Advanced Traffic Redirection
Send traffic to important pages on your site. Add a button, customize the action and track engagement.
Analytics and Insights
Get the stats that matter. Compare split tests and learn which pages convert the best to level up your game.
OnSite Retargeting® and Personalization
New visitor? Returning visitor? Customer? Show perfect offers to any audience with OnSite Retargeting®.
The OptinMonster Story
Did you know that over 70% of visitors who abandon your website will never return? And most websites capture less than 1 email for every 200 visitors. That’s a lot of time, money and effort going to waste.
Like you, we were searching for a better way to capture email addresses and increase website conversions, but we struggled because the tools weren’t easy to use and were far too expensive.
So we started with a simple goal: to build a powerful technology to capture leads and maximize conversions on our own website.
After a lot of requests from users and other industry experts, we decided to package the product as OptinMonster, a powerful lead generation solution without the high costs.
Since our launch in 2013, we’ve been boosting conversions for thousands of websites, from small independent businesses to Fortune 500 companies. Over a billion people see a website with OptinMonster on it every month. Our customers are seeing huge increases in their subscriber growth and overall sales.
We’re so confident in our product that we even offer a 100% No-Risk 14-Day Money Back Guarantee. If you don’t see results over the next 14 days, then we’ll happily refund 100% of your money.
The thousands of smart marketers and businesses who have chosen
OptinMonster can’t be wrong. What are you waiting for?
Stop wasting your time, money and effort and start turning your existing website traffic into more subscribers, leads and sales today!
Don’t let another lead or revenue opportunity slip by!
Frequently Asked Questions
What is OptinMonster?
OptinMonster is a lead generation and conversion optimization platform that helps you convert website visitors into subscribers and customers using popups, floating bars, and targeted campaigns.
Do I need to have coding skills to use OptinMonster?
Absolutely not. You can create and customize beautiful popups, floating bars, fullscreens, slide ins, and more from our large template library without any coding knowledge. We made it extremely user friendly, so you can build and A/B test high-converting lead-capture forms without hiring a developer.
What’s websites does OptinMonster work with?
OptinMonster can be installed on WordPress, Shopify, Squarespace, Wix, and nearly every website platform on the internet. Plus, we integrate with every major email marketing service so your lead gen never gets locked in to one service. As long as you can add our embed code to your website like you would a Facebook or Google Analytics script, you’ll be fine. With OptinMonster, you can create WordPress popups, Shopify popups, Wix popups, Sqaurespace popups and… you get the idea. It just works.
How much does OptinMonster cost?
An OptinMonster subscription starts as low as $7/month. We offer both monthly and annual plans, along with significant discounts for first-time customers to help you hit the ground running. And if you’re using our WordPress popup plugin, you can even show your campaigns 500 times for FREE! It’s a great way to get started quickly, with no risk.
What integrations are supported?
OptinMonster connects natively with all major email marketing platforms and CRMs, but we also provide powerful workarounds for more niche setups. You can easily bridge any gap using Zapier, Webhooks, or Uncanny Automator, and our robust Public API is available for developers building custom, enterprise-grade connections. No matter your tech stack, we ensure your lead data flows seamlessly.
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