How to Show OptinMonster on Second Page View

Do you want to show your campaign on the second pageview to make sure your visitors are interested in your content? Showing your campaign on second pageview to interested visitors can help boost conversions.

In this article, you will learn how to display your campaign on the second pageview.

Before You Start

Here are some things to know before you begin:

  • The Page View rule lets you display your campaign based on how many pages the visitor has viewed during their time on your website.
  • Second Page View targeting does not work when using private browsing or Incognito mode.

Add Page View Rule

When you create a campaign in OptinMonster that you want to show to visitors on their second pageview you can use our Display Rules to do so.

To configure the page view rule, follow these steps:

  1. Navigate to the Display Rules view in the campaign builder.
    Display Rules view in the OptinMonster campaign builder
  2. When adding a new rule, select # of Pages Viewed from the Personalization menu.
    Number of Pages Viewed Display Rule in the OptinMonster campaign builder.
  3. Change the operator to ‘equals’ and enter a value of two (2) into the provided field.
    Pages viewed equals 2
  4. When you are finished, click Save.


I’ve set my campaign to load on the second pageview, but it’s not appearing. Why?

Check that you’ve visited at least one page of your site where the campaign is embedded first before navigating to the second page of your site where the campaign is embedded and expected to appear.

A pageview is only counted if this specific campaign is embedded on the page you’ve viewed. If you are using the global embed code added to all pages of your site this should not be an issue.