Sales Promotion Email Series Schedule Guide

This guide includes basic scheduling guidelines for 3 email schedules:

  1. Laidback
  2. Standard
  3. Aggressive


This schedule is good for product launches, webinars, and higher-end product and event promotions. It’s also the most spread out.


The standard schedule is a great go-to schedule for most promotional emails and lasts just about a week.


This schedule is great for communicating flash sales and other time-sensitive items. This campaign is the shortest.

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