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How to Create a Lead Magnet

How to Create a Lead Magnet

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Did you know that the average email opt-in rate is less than 2%?

Now think about this: nearly 80% of marketers consider email to be their most effective marketing method.

Don’t you want that opt-in rate to be a little higher?

Enter the lead magnet.

It works like this…

  1. You create a lead magnet, which is something useful to your audience, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.
  2. Your audience joins your email marketing list to download the lead magnet.
  3. You deliver the lead magnet.
  4. You continue to market based on the audience’s needs and wants.

It’s a bullet-proof formula that’s proven to work.

Just ask our friends over at Digital Marketer. They generated 28,507 leads in 45 days with a lead magnet that made life a little easier for their audience.

OptinMonster_DigitalMarketer_Lightbox

Or ask OptinMonster customer Cole’s Classroom. They started using lead magnets and not only increased conversion rates by 6.9%, but also boosted sales by $55,494!

Cole's Classroom delivered a lead magnet using OptinMonster

Feeling inspired and ready to create the BEST lead magnet out there? Depending on a few outside factors like how quickly you make decisions, your internet speed, and how much time you have to spend, you can have a killer lead magnet ready to launch on your site in just a couple of hours!

Continue on to Lesson 1 to start planning out your lead magnet.

Course Content

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How to Create a Lead Magnet

Current Status Not Enrolled Price Free Get Started Login to Enroll Did you know that the average email opt-in…


Duration:

4 Lessons

Course Content

Enroll today and take your business to the next level.

Unlock access to step-by-step, actionable marketing courses for entrepreneurs, business owners, and marketing professionals.

Start This Course Now


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In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout

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