Did you know that the average email opt-in rate is less than 2%?
Now think about this: nearly 80% of marketers consider email to be their most effective marketing method.
Don’t you want that opt-in rate to be a little higher?
Enter the lead magnet.
It works like this…
- You create a lead magnet, which is something useful to your audience, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.
- Your audience joins your email marketing list to download the lead magnet.
- You deliver the lead magnet.
- You continue to market based on the audience’s needs and wants.
It’s a bullet-proof formula that’s proven to work.
Just ask our friends over at Digital Marketer. They generated 28,507 leads in 45 days with a lead magnet that made life a little easier for their audience.
Or ask OptinMonster customer Cole’s Classroom. They started using lead magnets and not only increased conversion rates by 6.9%, but also boosted sales by $55,494!
Feeling inspired and ready to create the BEST lead magnet out there? Depending on a few outside factors like how quickly you make decisions, your internet speed, and how much time you have to spend, you can have a killer lead magnet ready to launch on your site in just a couple of hours!
Continue on to Lesson 1 to start planning out your lead magnet.