Did you know that the average email opt-in rate is less than 2%?

Now think about this: nearly 80% of marketers consider email to be their most effective marketing method.

Don’t you want that opt-in rate to be a little higher?

Enter the lead magnet.

It works like this…

1. You create a lead magnet, which is something useful to your audience, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.
2. Your audience joins your email marketing list to download the lead magnet.
3. You deliver the lead magnet.
4. You continue to market based on the audience’s needs and wants.

It’s a bullet-proof formula that’s proven to work.

Just ask our friends over at Digital Marketer. They generated 28,507 leads in 45 days with a lead magnet that made life a little easier for their audience.

Or ask OptinMonster customer Cole’s Classroom. They started using lead magnets and not only increased conversion rates by 6.9%, but also boosted sales by $55,494!

Feeling inspired and ready to create the BEST lead magnet out there? Depending on a few outside factors like how quickly you make decisions, your internet speed, and how much time you have to spend, you can have a killer lead magnet ready to launch on your site in just a couple of hours!

Continue on to Lesson 1 to start planning out your lead magnet.