69 Irresistible Lead Magnet Ideas to Grow Your Email List

Are you looking for a sure-fire way to get more email subscribers? Look no further than lead magnets!

If you don’t have a lead magnet or you don’t have a good one, then this resource could literally be a game-changer for your business.

A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

In this cheat sheet, we share 69 highly effective lead magnet ideas and examples to grow your email list.

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In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner

Founder Social Media Examiner

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New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel

Founder QuickSprout