The period from November to January accounts for around 20% of annual sales, according to the National Retail Federation. That’s $84 billion in revenue in the US alone. No matter what business you’re in, you’ll want to be planning marketing campaigns to get your share of this market.

And no matter what promotions you’re planning this holiday season, a countdown popup can boost your sales by creating a sense of urgency.

Urgency is one of the best ways to boost your conversion rate. When our purchasing decisions are based on urgency, we automatically lean towards the “take action” route, because we’re afraid of missing out.

In the holiday season you can use urgency to:

-Display early bird pricing to convert procrastinating shoppers
-Encourage visitors to use holiday discount codes before time runs out
-Let visitors know about last order and last shipping days before major holidays so they won’t put off their purchase
-Reduce shopping cart abandonment (though this works great year-round as well)

Seeing that timer ticking down will push hesitant buyers to take action now, before they miss out.