A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

Lead magnets are one of the best ways to get more email subscribers. If you don’t have a lead magnet or you don’t have a good one, then this video could literally be a game-changer for your business.

To get ideas for a great lead magnet (or lead magnets!) for your business, make sure to watch this video!