This guide will help explain how both cookies work and how you can use them together to get the most conversions.
Individually, optins can be configured to set cookies in the browser based on the visitor’s actions. To configure the individual cookie settings for your optin, select the Setup tab in the optin builder.
In the Setup panel you’ll see the Cookie Duration and Success Cookie Duration options.
- Cookie Duration – The length of time before the optin will display again to the user once they exit your campaign (defaults to 30 days). Set to 0 to prevent cookies from being set.
- Success Cookie Duration – The length of time before the optin will display again to the user once they successfully opt in to your campaign (defaults to value of exit cookie). Set to 0 to prevent cookies from being set.
These cookie settings are for this particular optin ONLY.
You have the option of setting one cookie value that controls how often the optin loads whether the user exits or opts into your campaign, and a second option with the Optin Success Cookie Duration to control how often the optin appears again after the visitor has opted into your campaign.
Also, if they sign up on your first optin they could still see your other optins you’ve set to load across your site.
Global Cookies work across all of the optins on your site. You can find it by selecting the API link from the top menu of your Dashboard, scrolling down to the Site Management section and clicking the Gear Icon for your site.
From there, you can see the options for the Global Cookies.
Global Success Cookie “Entering a number of days (e.g. 30) will set a global cookie once any optin has resulted in a successful conversion. This global cookie will prevent any other optins from loading on your site for that visitor until the cookie expires. Defaults to 0 (no global success cookie).”
Global Interaction Cookie “Entering a number of days (e.g. 30) will set a global cookie once any optin has been closed by the user. This global cookie will prevent any other optins from loading on your site for that visitor until the cookie expires. Defaults to 0 (no global interaction cookie).”
Global Cookies allow you to prevent ANY optins from being seen based on the visitor’s actions. Even if you have 150 different optins across your site.
How to Use Optin Cookies in Conjunction with the Global Cookie
Now you may be wondering: “How can I use the individual and global cookie options successfully?” Since the goal is to convert leads, then once you have a lead, you probably don’t need to interrupt their experience with popup optins anymore. Therefore, you could do the following:
- Optin Cookie: 7 Days
- Global Success Cookie option (for the site): 90 days.
In this setup, you give the user opportunities to sign-up via an optin once-a-week. But once they do sign-up, they won’t see any popup optins for 3 months! During this time, you can begin drip marketing strategies, etc.
A: Session Cookies are utilized to determine new visitors from returning visitors. You can target new and returning visitors in the Visitors who are new vs. returning display rule.
The OptinMonster user can not manually set or remove these cookies for your web visitors.
Session cookies are deleted when the browser is quit, except if the settings contradict that in Chrome or Firefox.
For more information, see the following links:
Most of the time, if you quit your browser, the session cookie goes away. But if you change your Chrome settings, as described in the StackOverflow link above, then the session cookie could stay around after your close Chrome, etc.