4 Tips to Create a Winning Value Proposition

How do you describe what you do? How do you explain what you’re great at? What’s your raison d’être? In other words, what’s your value proposition statement? Every entrepreneur needs a value proposition, if for no other reason than to know what it is they stand for and can do very well. It’s our mission ... Continue Reading →

How to Create Custom Surveys by Using OptinMonster

OptinMonster is leading the way in lead generation, especially in the WordPress environment. However, many people don’t realize the power that OptinMonster allows users to have with its Canvas Addon — you can create custom surveys to collect more information for leads, design decisions, and more! Collecting emails for lead generation is great and is highly encouraged ... Continue Reading →

5 Ways You Ruin Your Lead Generation…and How To Fix Them

Many content marketers inadvertently sabotage their lead generation campaigns. Here are a few common mistakes and what to do instead. Mistake #1: Confusing your visitors Don’t inundate site visitors with too much information and too many options. Though you may think those who visit your site would like that kind of flexibility, more often than ... Continue Reading →

Best Lead Generation Tips for Those in Real Estate

Realtors who want to generate new leads have a tough time standing out in a crowd. Depending on where you live, there can be hundreds, if not thousands, of real estate agents all clamoring for new buyer and seller leads. So how can you stand out in a big crowd, to make sure you’re finding ... Continue Reading →

The Beginner’s Guide to Lead Generation

When you are beginning your lead generation efforts, OptinMonster can help you capture emails and build your subscriber base. But sometimes that task is easier said than done. This guide is for the beginner’s to have a great starting point for determining their needs, building their email markting, and improving their efforts. For the beginner ... Continue Reading →

Improving Your SEO to Generate More Leads

Some “experts” would have you believe that search engine optimization (SEO) is a complicated concept that requires years to master. They’re wrong. The fundamentals of SEO are simple and easy to understand — even for beginners. SEO is a marketing tool to help entrepreneurs and business owners accomplish a number of goals: Increase traffic to ... Continue Reading →