How to Activate Exit-Intent® in OptinMonster

OptinMonster comes with the powerful exit-intent technology. Exit-Intent allows you to display your optin form at the precise moment when a user decides to leave your site. Using exit-intent with a lightbox popup produces great results and will dramatically increase your email list signups. Here is how to activate exit-intent in OptinMonster.

REQUIREMENTS: Exit-Intent is available only with a Pro Subscription.
  1. Create an Optin
  2. Enable Exit-Intent
  3. Disable All Other Options
  4. Configure Who Should See Your Optin

Step 1 – Create Your Optin

This step is relatively easy. Check out this document on Creating Your First Optin if you haven’t created an optin yet.

Step 2 – Enable Exit-Intent

In the optin builder, select the Display Rules tab.

Display Rules Tab

In the When should the campaign appear? section, select the On Exit-Intent panel to expand its view.

On Exit-Intent Panel

Next, activate Exit-Intent for your optin.

Activate Exit-Intent

Step 3 – Disable All Other Options

In the same When should the campaign appear? section, be sure to disable all other options if you want your optin to load only on Exit-Intent.

Important: Enabling Exit-Intent for an optin will only ignore your Load Delay and/or Scroll Percentage IF both of those are inactive. If you activate another rule, then all conditions must be met before the optin will appear. EXAMPLE: An Exit-Intent optin that also has a 5 second time delay will not show the optin when one tries to exit unless the visitor has already spent 5 seconds on the page.

Step 4 – Configure Who Should See Your Optin (optional)

If you haven’t already, now is a good time to configure where your optin should load under the Who should see the popup appear? section.

Who Should See Campaign Section

Note: Learn more about how to use OptinMonster’s powerful rules engine to control when and where your optin should load on your site by reviewing our page level targeting documentation.


Q: What is the Exit Sensitivity Setting?

A: The Exit Sensitivity setting controls how far away from the top of the browser the user’s mouse must be before the optin is triggered.

The Exit Sensitivity can be set to Low, Medium or High sensitivity.

You can change how sensitive the Exit-Intent trigger is for your optin.

High sensitivity will cause the optin to be triggered when the visitor’s mouse is further away from the browser, than a Medium or Low sensitivity setting would.

Each setting correlates to a specific pixel value. When the visitor is that many pixels away from the top of the browser window with their mouse, the optin will be triggered to appear. The pixel value for each setting is as follows:

  • Low: 1 pixel
  • Medium: 50 pixels
  • High: 150 pixels

Q: Does Exit-Intent work on mobile?

A: No. Exit-Intent cannot be enabled for our Mobile optin type, and our Fullscreen optin type which loads on all devices, will default to show the optin on either Time Delay or Scroll Percentage when loaded from a mobile device.

Q: How dow Exit-Intent Work?

A: OptinMonster’s Exit-Intent Technology works by tracks the user’s mouse position and triggering an optin as the mouse approaches the top of the browser window – indicating they intend to navigate away from your site.