How to Create a Campaign to Target AdBlock Users

Do you want to encourage your viewers to turn off their ad-blocking software? You can do it easily with OptinMonster’s AdBlock rule! This doc will show you how to create campaigns targeted specifically towards visitors who are using popular ad blocker software such as AdBlock, AdBlock Plus, and uBlock Origin.

NOTE: This guide will show you how to effectively use the Display Rule: Visitors who are using Adblock.
Requirement: The AdBlock rule is only available for those with a Pro Subscription or higher.

What is AdBlock?

AdBlock is software designed to block “annoying” popups, advertisements, malware, and more. The downside? Not all popups are SPAM advertisements. Some popups, slide-ins, etc. provide real value to the web visitor by offering them the ability to receive more information – via PDF download, joining an email newsletter, etc.

However, AdBlock can block those beneficial signups for your web visitors. In addition, your web visitors will not see the ads you have on your site that provide the financial resources to keep your site operational.

Therefore, since OptinMonster is not affected by AdBlock, you have potential for AdBlock Targeting.

What is the AdBlock Detection Rule

The AdBlock Detection Rule lets you specifically target visitors who are using or not using AdBlock.

IMPORTANT: OptinMonster is not affected by AdBlock. By default, your campaigns will already show to all users. If you turn the AdBlock Detection Rule on, then it will only show to those with AdBlock software. Unless you are creating a targeted campaign to AdBlock users, you will want to keep this rule turned off.

Ad blockers are a growing force on the web today and have huge implications for publishers who earn their revenue via advertising.

The ability to target users who are running AdBlock is incredibly beneficial because it helps ensure that your ads are seen.

One of the main reasons people allow advertisements on their site is because the sponsors pay money for that advertising space. That money goes to maintaining the site (or it should!)

Therefore, if web visitors do not see the advertisements, the sponsors do not pay money out. If there is no money paid from the advertisement sponsor then there is no money to help maintain the site. If the site becomes too cost prohibitive, the site is down and the valuable resources being sought after by web visitors is now gone.

You may be surprised how many loyal readers are happy to support you by turning off their ad blocker for your website, if you just ask.

We’re the only conversion optimization software that can actually offer this because OptinMonster takes extra effort to ensure that our campaigns cannot be blocked by AdBlock scripts.

How to Use the AdBlock Detection Rule

Because OptinMonster itself is not affected by AdBlock, you can use OptinMonster to send targeted messages straight to your web visitors who are utilizing AdBlock.

You will find the Page Targeting rule under the Who should see this campaign?section of the Display Rules.

display-rules-adblock

You can configure this to show to users who have Adblock enabled OR to users who have no form of AdBlock enabled.

Show to Users Who Have AdBlock

To show to only to users who have AdBlock enabled, select enabled from the dropdown:

display-rules-adblock-enabled

NOTE: OptinMonster is not affected by AdBlock. By default, your campaigns will show to all users. If you turn the AdBlock Detection Rule on, then it will only show to those with AdBlock software. Unless you are creating a targeted campaign to AdBlock users, you will want to keep this rule turned off.
Show to Users Who Don’t Have AdBlock

To show only to users who don’t have AdBlock enabled, select disabled from the dropdown:

display-rules-adblock-disabled

 

Example Scenario

Imagine your site has a few advertisements running to help cover the costs of maintaining your site. If too many users are using AdBlock, you are losing revenue. You could then choose to create an AdBlock-Targeted Campaign, which continuously shows a campaign to users who have AdBlock turned on.

Example, you could create a fullscreen campaign, use the “Entrance Theme”, then set the following:

  • Cookie (Standard) Setting: 0
  • Success Cookie: 0
  • Time Delay: 0
  • Show When User has AdBlock: Enabled

Next, you could can Create a Yes/No campaign. Remove the No button. You could change your Yes Button’s Text to:

I Will Turn Off AdBlock for This Site

And finally, have your Yes Action be Close Campaign and Reload Page

AdBlock-optin-shows

If you do all the above, you should be set to present a message to your viewers. This means, if they just click the button (trying to ignore it), the page will reload and check for AdBlock Again. If it is still on, the add will show again. If the visitor turns off AdBlock, then the AdBlock-Targeted campaign will not show anymore.

What about the general viewer? They’ll never even see the campaign.

Interested in more ways to protect your content? See our guide on creating a content locking inline campaign.


Frequently Asked Questions

Q: What if I want to protect my site from those using AdBlock? Can I keep them from reading it at all?

A: You could use a method similar to the above and instead create a content locking inline campaign.


Q: If I want my Adblock campaign to show if a user is using Adblock, does that mean I need to edit all of my other campaigns to “Not show” if the web visitor has Adblock enabled?

A: No, you do not need to edit your other campaigns. Your Adblock focused campaigns automatically will have a higher priority over your other campaigns.

Therefore, any active Adblock campaigns will be loaded first and should get priority over your other campaigns.