How to Create a Countdown Timer Optin

Do you want to add a timer to your floating bar campaign?  With OptinMonster, its easy! Follow this guide to learn how to use OptinMonster’s countdown timer theme.

Requirements: The feature outlined in this guide requires a Plus or Pro Subscription.
  1. Create a Floating Bar Campaign
  2. Choose the Countdown Timer Theme
  3. Configure the Countdown Timer
  4. Embed the Countdown Timer Campaign

Step 1 – Create a Floating Bar Campaign

To begin, create a Floating Bar campaign that you would like to add a countdown timer to.

Step 2 – Choose the Countdown Timer Theme

Once you’ve created a Floating Bar campaign, in the campaign Builder navigate to the Optin panel by selecting the Optin tab.

Navigate to the Optin panel in the Builder to configure a countdown timer campaign in OptinMonster.

Next, select the Switch Theme button and choose the Countdown theme.

Choose the Countdown Theme for your Floating Bar campaign to configure a countdown timer campaign.

Step 3 – Configure the Countdown Timer

Once the Countdown theme has been set for your campaign, you’ll find a new Countdown Settings section. You can configure the specific countdown settings for your campaign in this section.

You’ll now have two different timer modes to choose from:

Static Countdown

Within the Optin panel choose Static from the Countdown Timer dropdown.

Choose Static as the countdown type to set a specific end date.

The Static Timer looks the same to everyone who visits your site. You set the deadline, which is universal to every website visitor. For example, expire the timer on December 25th, 11:59 p.m EST.

You can select the end time down to the second, and choose your timezone as well.

OptinMonster static countdown timer campaign

When a Static Timer reaches its deadline, the timer will remain at 00:00:00 in the campaign.

Dynamic Countdown

The dynamic timer is customized for each visitor. Instead of selecting an end date, you choose the length of the timer in days, hours, minutes, and seconds.

The dynamic timer will begin the countdown as soon as the visitor hits the page. That means that each visitor will see a different countdown.

OptinMonster Dynamic Timer

When a Dynamic Timer reaches its deadline, the timer will start over automatically.

Step 4 – Embed the Countdown Timer Campaign

Finally, you’ll want to embed your campaigns on your site.

Check out our platform guides for more details.

Looking for more ways to use floating bar campaigns? Check out our post on simple floating bar hacks to boost conversions.


Q: How are conversions counted when using this Countdown Timer?

A: On the countdown timers, conversions are counted when the text in the coupon area is copied, as it’s intended to be filled with a coupon code, not a link or submission.

Q: How do I show my countdown timer campaign on the top of the screen?

A: You can reposition the Floating Bar campaign to show at the top of the screen instead of the bottom.

Q: Can I configure an Integration with the Countdown Timer Theme?

A: No, this campaign theme is not meant to convert email subscribers and does not allow you to configure a form.

Q: Can I add a countdown timer to other campaign types?

A: The Countdown theme is only available as a Floating Bar campaign at this time. In the future, we will add more templates with countdown timer support.

Q: What’s the point of having a timer that’s different for every user with the Dynamic timer option?

A: Creating a sense of urgency for your visitors is one of the best ways to boost your conversion rate. When our purchasing decisions are based on urgency, we automatically lean towards the “take action” route, because we’re afraid of missing out.