How to Create a Countdown Timer Optin

You can now add a countdown timer optin to a Floating Bar optin. Follow this guide to learn how to use OptinMonster’s countdown timer theme.

REQUIREMENTS: The feature outlined in this guide requires a Plus or Pro Subscription.
  1. Create a Floating Bar Optin
  2. Choose the Countdown Timer Theme
  3. Configure the Countdown Timer
  4. Embed the Countdown Timer Optin
  5. FAQs

Step 1 – Create a Floating Bar Optin

To begin, create a Floating Bar optin that you would like to add a countdown timer to.

Step 2 – Choose the Countdown Timer Theme

Once you’ve created a Floating Bar optin, in the optin builder navigate to the Optin panel by selecting the Optin tab.

Navigate to the Optin panel in the builder to configure a countdown timer optin in OptinMonster.

Next, select the Switch Theme button and choose the Countdown theme.

Choose the Countdown Theme for your Floating Bar optin to configure a countdown timer optin.

Step 3 – Configure the Countdown Timer

Once the Countdown theme has been set for your optin, you’ll find a new Countdown Settings section. You can configure the specific countdown settings for your optin in this section.

You’ll now have two different timer modes to choose from:

Static Countdown

Within the Optin panel choose Static from the Countdown Timer dropdown.

Choose Static as the countdown type to set a specific end date.

The Static Timer looks the same to everyone who visits your site. You set the deadline, which is universal to every website visitor. For example, expire the timer on December 25th, 11:59 p.m EST.

You can select the end time down to the second, and choose your timezone as well.

OptinMonster static countdown timer optin

When a Static Timer reaches its deadline, the timer will remain at 00:00:00 in the optin.

Dynamic Countdown

The dynamic timer is customized for each visitor. Instead of selecting an end date, you choose the length of the timer in days, hours, minutes, and seconds.

The dynamic timer will begin the countdown as soon as the visitor hits the page. That means that each visitor will see a different countdown.

OptinMonster Dynamic Timer

When a Dynamic Timer reaches its deadline, the timer will start over automatically.

Step 3 – Embed the Countdown Timer Optin

Finally, select the Embed button at the top of your builder window to grab the embed code. You can then copy and paste that embed code wherever you want your countdown timer optin to appear.

Check out our platform guides for more details.


Q: How are conversions counted when using this Countdown Timer?

A: On the countdown timers, conversions are counted when the text in the coupon area is copied, as it’s intended to be filled with a coupon code, not a link or submission.

Q: How do I show my countdown timer optin on the top of the screen?

A: You can reposition the Floating Bar optin to show at the top of the screen instead of the bottom.

Q: Can I configure an Integration with the Countdown Timer Theme?

A: No, this optin theme is not meant to convert email subscribers and does not allow you to configure a form.

Q: Can I add a countdown timer to other optin types?

A: The Countdown theme is only available as a Floating Bar campaign at this time. In the future, we will add more templates with countdown timer support.

Q: What’s the point of having a timer that’s different for every user with the Dynamic timer option?

A: Creating a sense of urgency for your visitors is one of the best ways to boost your conversion rate. When our purchasing decisions are based on urgency, we automatically lean towards the “take action” route, because we’re afraid of missing out.