Announcing Geo-Location Targeting, Smart Success Themes, and More

Two weeks ago, we quietly rolled out one of our Enterprise plan features for all users inside OptinMonster.

Today I’m excited to announce the official release of our Geo-Location addon, plus a number of other new features you’ll love.

Geo-Location: Target Visitors by Location

Earlier this year we added the option to target by timezone. This was incredibly useful to schedule time-sensitive campaigns for users around the world.

But what if you wanted to display completely different campaigns based on the geographic location of your visitor?

Now you can do that with just a few clicks, with our new Geo-Location addon.

Setting up Geo-Location targeted optin

This powerful targeting feature will help you boost your conversions by providing the most relevant offers to your users around the world.

You can use Geo-Location targeting to:

  • promote region-specific sales
  • translate your optin campaigns to improve personalization
  • advertise holiday or seasonal promotions in different countries
  • boost conversions with highly targeted, region-specific lead magnets
  • …and much more!

The Geo-Location addon is available to purchase for Basic, Plus, or Pro users. Here’s how to add Geo-Location to your account.

Smart Success Themes

One of the questions we get asked most often is how to use OptinMonster to engage visitors who have already subscribed to your newsletter.

A subscriber is just beginning their relationship with your brand. Your goal is to get them to take the next step in the customer journey.

Now you can easily help customers take the next step with our Smart Success Themes feature. After-Post / Inline, and Sidebar campaigns can now automatically display the success themes to any visitor who has already opted in.

Smart Success is automatically enabled

The possibilities for engagement are endless. Check out our post on how to leverage the full power of success themes for ideas.

Improved Anti-Spam Protection

We’re now using a new and improved secret method to filter out spam submissions.

This takes place behind the scenes automatically, so there’s nothing you need to do to enable it. You won’t notice anything different – except fewer spam subscribers for those of you using single optins.

Transfer Optins Between Accounts

If you have multiple OptinMonster accounts or you’re working with clients, then you’ve probably wished for a way to easily duplicate an optin in a different account without having to recreate it from scratch.

Now it’s possible to transfer optins between separate accounts.

All you have to do is contact our support team and cc the new account owner. Once we have both permissions, we’ll transfer the optins for you.

ActiveCampaign Site & Event Tracking

Last but not least, we’re happy to announce that OptinMonster now integrates with ActiveCampaign’s Site & Event Tracking feature.

With Site & Event Tracking, you can track your contacts’ actions and behaviors on your website, and create campaign automations, segments and more based on their actions and behaviors.

Now you can also use it to track your OptinMonster conversions, keeping all your data in one place with minimal effort.

That’s all for this week! Thanks for all your feedback and support. We look forward to helping you improve your conversions.

Syed and the OptinMonster Team

P.S. If you have been wanting to try OptinMonster, then now is the perfect time. Start converting abandoning website visitors into subscribers & customers. Get Started with OptinMonster Today!

Syed Balkhi
Syed Balkhi is the co-founder of OptinMonster. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. He lives and breathes conversion marketing.


  1. Luis says:

    Thanks Syed and team for the update and your hard work. The more I know OptinMonster, the more I’m convinced that was a good decision to invest on it.

    1. Thomas Griffin says:

      Awesome – glad to have you as a customer!

  2. Laurent says:

    Great updates, especially the smart success.
    Do you have a tutorial on how to use OptinMonster with event tracking in Active Campaign ?

    Thanks !

    1. Thomas Griffin says:

      Thanks! We do not have a tutorial yet, but our team is creating a doc for it and it should be out soon! 🙂

  3. Danielle says:

    Great updates, thanks!

    1. Thomas Griffin says:

      Awesome, we think so too! 🙂

  4. Mark says:

    How can we target TWO countries? There field only allows one country.

    1. Thomas Griffin says:

      You can target multiple countries by creating a new Ruleset in the Display Rules area. For example, in the first ruleset, you can target visitors only in the United States. In the second ruleset, you can target visitors only in Canada. They work as an OR comparison, so it would evaluate to “If a visitor is from the United States OR from Canada, show the campaign”. I hope this helps!

  5. Benjamin Houy says:

    Great update! The smart success themes are great but it would be even better if it was possible to configure two success themes: one for people who just subscribed and one for current subscribers.

    Because ideally, I would like to ask people who just subscribed to confirm their email, and then when they come back later, show them an ad for my product.

    1. Mary Fernandez Mary Fernandez says:

      Hey Benjamin! I will put that idea to our development team. In the meantime, you can target an optin to existing subscribers by following our guide here (see Method #3).

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