How to Add Subscribers to Google Contacts with Zapier

OptinMonster offers a seamless integration with Zapier, a web automation app. This makes it easy to use Zapier’s 500+ apps to customize how you collect, store and transmit your subscriber data. Follow this guide to learn how to use Zapier to add your OptinMonster subscribers to your Google Contacts.

NOTE: Zapier is a paid service, however they do offer a trial you can use to determine if it’s the right fit for your needs.
  1. Configure Webhook Integration
  2. Create Zapier Action
  3. Configure Google Contacts Action
  4. Test Action
  5. Turn On Your Zap

Step 1 – Configure Webhook Integration

Create a Webhook Trigger by connecting OptinMonster to Zapier using our integration guide.

Step 2 – Create Zapier Action

Once you’ve configured a Webhook Trigger in Zapier following our Zapier integration guide, you’ll be ready to create an Action for your Zap. Select the Continue button to begin configuring your Action.

Once you've created your Webhook Zapier Trigger, you can begin configuring your Zapier Action.

Step 3 – Configure Google Contacts Action

From the Choose an Action App screen, select Google Contacts. Note: you may need to search for this app if you haven’t previously used it in a Zap.


Next you’ll be prompted to specify what Action should happen within Google Contacts. Choose Create Contact from the options, followed by the Save + Continue button on the bottom right.


Zapier will now ask you to choose or connect your specific Gmail account. If you haven’t already connected your Gmail account to Zapier, select the Connect a New Account. If you have already connected a Gmail account to Zapier, you’ll see it listed here and can choose it. Click Save and Continue.


If connecting your Gmail account for the first time, a new window will open prompting you to login to your Google account and confirm Zapier can access your account. Choose the Account you want to connect.


Select the Allow button to proceed.


Once connected, click Close and continue to be returned to Action setup.


You’ll see your Gmail account available to select now. Go ahead and press the Test button to confirm the connection to your Gmail account.


Clicking the pencil icon next to your account’s name will allow you to rename the account. This can be helpful if you need to connect more than one Gmail account to your Zapier account.


Once you select the account you want to connect for this Action, select the Save + Continue button.

Step 4 – Setup What Information Is Sent to Google Contacts

On the next screen you’ll be asked to link which webhook fields are linked to which Google Contacts fields.

Clicking the icon icon will provide options for selecting the lead data from your optin when appropriate.


The first thing you will need to do is determine to which list / group the new contacts will be added. If you’re just starting out with OptinMonster, it may be worth creating a specific group just for these leads.


The main field you will need to match up is at least the email field. However, you can also link up the name fields.


Additionally, you could choose to add additional details into the comments section of your contact, such as the Name of the Optin and its Slug. This may be helpful if you would like to keep tabs which optin converted the user.


When you’re finished connecting fields, click Continue.

Step 5 – Test Action

Review the fields to be added to each new contact in Google Contacts. If you need to make additional changes, you can click the “Edit Template” link in the left sidebar to return to the previous screen. If you’re happy with your fields to be added for your new Contacts, click Create and Continue to send a test contact to yourself.


If your test was successful, you will see a green Test Successful message. Click Finish.


Step 6 – Turn on Your Zap

The final step is to turn your new Zap on!


Toggle the switch “Your Zap Is…” to ON.


You can verify everything is good by going to your site where your optin is loaded. Below you will see a test with OptinMonster’s Support Email Address.


After submitting the email address on the optin, you can see that the contact was successfully added to the Google Contacts Group.


Congratulations! You’ve now created a Zap which will add new OptinMonster subscribers to your Google Contacts!