How to Add a Privacy Policy?

Do you want to add a privacy policy or a “We do not spam!” statement to your campaign? This guide will show you how you can display a privacy statement in your OptinMonster campaign, giving confidence to your website visitors and meeting any laws that your country may enforce. Follow the steps below to add a privacy statement to your campaign.

  1. Edit Your Campaign
  2. Edit Your Privacy Statement

Step 1 – Edit Your Optin

If you need to create an optin first, then go ahead and follow our guide to Creating Your First Optin.

Otherwise, go to your Dashboard and click Edit, as shown below.

Select the pencil edit icon from your Dashboard to edit an optin you've already created.

After you have opened the builder to edit your campaign, select the Optin tab on the left.

Select the Optin tab in the builder to configure your optin.

Next, scroll down within the Optin panel until you see the Privacy Statement section. Select the toggle to turn the privacy statement on.

Toggle the Privacy Statement option to enable the appearance of a privacy statement below your optin form.

Once enabled you’ll see the default Privacy Statement text below the optin form.

Once enabled your optin will show a default Privacy Statement text which can be edited.

Step 2 –  Edit Your Privacy Statement

To edit the privacy statement text, click the text on the optin and edit the sentence as you deem fit.

To change the Privacy Statement text, select the text in the optin builder.

You can add a link to your privacy policy or anti-spam policy by highlighting the desired text and clicking the chainlink icon to add a hyperlink.

You can link to your site's privacy policy in the Privacy Statement text using the text editor.

With your advanced options for a hyperlink set, you are all set.

Once you've added your link you'll see the text hyperlinked in the preview of your optin.

All finished, you’ll see the privacy statement is added and your campaign is ready for conversions!


Don’t forget to split-test your privacy statements to see if your wording helps (or hurts!) your conversion rate.