TL;DR: Email Marketing in a Nutshell What it is: Sending permission-based emails to educate, nurture, and convert subscribers. Why it matters: Average ROI is $42 for every $1 spent (Litmus, 2024). How it works: Build a list → segment → send timely, relevant messages → optimize with testing. Best practice: Keep content people-first, valuable, and … Continue reading New to Email Marketing? Here’s What It Is and How to Begin!