In this beginner’s guide, I’ll walk you through what email marketing is, why it works so well, and how you can start your very first email marketing campaign, even if you’re starting from scratch. I’m Syed Balkhi, one of the co-founders of OptinMonster. Over 1.2 million small businesses use our tools to grow their email … Continue reading What is Email Marketing? The Complete Beginner’s Guide for 2026