Unsubscribe Rate Guide: Definition, Formula, & Tips

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. They’re also a double-edged sword. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall ... Continue Reading →

7 Ways to Engage Your Email Subscribers from the Moment They Opt In

Want more engagement from your email marketing campaigns? Low engagement or high unsubscribes could mean that you aren’t engaging your subscribers immediately when they first opt in to your list. In this post, we’ll share 7 ways to engage your email subscribers from the moment they opt in. First impressions are everything, especially when it ... Continue Reading →