6 Effective Ways to Tailor Your Content to Your Buyer Persona

You’ve created a quality blog and it’s actually attracting visitors and sparking engagement. But what you ultimately want is to convert those visitors into customers – and if that doesn’t happen, then your marketing efforts are going to waste. There could be a million reasons for this, but a likely culprit is one most people never ... Continue Reading →

6 Reasons You Need to Capture More Emails

You’ve probably heard it a thousand times: “Capture user emails to increase conversions.” Great. But what does increased conversions mean exactly? And why is it so important? Demystifying Conversions A conversion refers to any time a customer takes direct action. For example, when someone subscribes to your email list, that user has converted from a ... Continue Reading →