Do you want to learn how to create a buyer persona? Creating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions. In this blog, we’ll share a step-by-step ... Continue Reading →
Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow
Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. They provide an understanding of the reasons and motivations behind consumer decisions. You can use this information to improve your marketing and increase sales. What does that mean for your ... Continue Reading →
5 Things You Need to Master Emotional Intelligence in Marketing
Countless articles talk about the amazing power that emotional intelligence (EQ) has on marketing success, but they never tell you how to apply it to your own campaigns. How do you harness emotional intelligence in marketing to create successful, long-term campaigns? Emotional intelligence in marketing is not just about trying to elicit an emotional response ... Continue Reading →
6 Effective Ways to Tailor Your Content to Your Buyer Persona
You’ve created a quality blog and it’s actually attracting visitors and sparking engagement. But what you ultimately want is to convert those visitors into customers – and if that doesn’t happen, then your marketing efforts are going to waste. There could be a million reasons for this, but a likely culprit is one most people never ... Continue Reading →