5 Things You Need to Master Emotional Intelligence in Marketing

Countless articles talk about the amazing power that emotional intelligence (EQ) has on marketing success, but they never tell you how to apply it to your own campaigns. How do you harness emotional intelligence in marketing to create successful, long-term campaigns? Emotional intelligence in marketing is not just about trying to elicit an emotional response ... Continue Reading →

7 Qualitative Research Methods for High-Impact Marketing [UPDATED]

Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 qualitative research methods for understanding your user. Qualitative research is important for gaining a broad understanding of the underlying reasons and motivations behind consumer decisions. We’ll share the qualitative research methods in ... Continue Reading →

6 Effective Ways to Tailor Your Content to Your Buyer Persona

You’ve created a quality blog and it’s actually attracting visitors and sparking engagement. But what you ultimately want is to convert those visitors into customers – and if that doesn’t happen, then your marketing efforts are going to waste. There could be a million reasons for this, but a likely culprit is one most people never ... Continue Reading →