Tag: behavioral segmentation

Are you looking for lead segmentation best practices to make your marketing campaigns more effective? Lead segmentation is an effective way to improve your conversion rates. By dividing your leads into specific segments and sending them targeted messaging, you can speak directly to their needs. This makes them more likely to convert. In this article, ... Continue Reading →

Do you know what your users do after they interact with your OptinMonster campaign? For instance, is there a difference between the behaviors of the users who view an optin versus the users who don’t? What about the behaviors of users who choose to optin instead of opting out? You’re curious now, aren’t you? In ... Continue Reading →