How to Create a Fail-Proof Digital Marketing Plan

Would you run your business without a plan? Of course not! Which is why it wouldn’t make sense to market your products without one. In this post, we’ll show you how to create a digital marketing strategy with clear, actionable strategies. What is Digital Marketing? Digital marketing is a term that applies to online marketing ... Continue Reading →

8 Demand Generation Best Practices to Boost Brand Awareness

With millions of brands that exist today, how do make yours stand out from the crowd? Using demand generation strategies, you can drive interest to boost your brand awareness. In this article, we’ll share 8 demand generation best practices to help get you started. What is Demand Generation? Like a lot of marketing terms, the ... Continue Reading →

Introducing Smart Tags: Dynamic Personalization Made Easy!

Each and every one of your website visitors is unique. That’s why it’s no surprise that personalized content outperforms static content every time. We’ve seen personalization do amazing things time and again for OptinMonster users like Libratone, who grew their email list 400% by personalizing content based on geolocation, or Expat.com who boosted new memberships ... Continue Reading →

8 Simple Ways to Quickly Boost Sales With Hyperlocal Marketing

People who search locally have a greater than 80% chance of actually going to a store and buying something. That’s a pretty high chance. With those odds, it’s definitely worth it to market to them. Luckily, we’ve got just the thing for this situation. Hyperlocal marketing. What Is Hyperlocal Marketing? Hyperlocal marketing is a targeted ... Continue Reading →

5 Things You Need to Master Emotional Intelligence in Marketing

Countless articles talk about the amazing power that emotional intelligence (EQ) has on marketing success, but they never tell you how to apply it to your own campaigns. How do you harness emotional intelligence in marketing to create successful, long-term campaigns? Emotional intelligence in marketing is not just about trying to elicit an emotional response ... Continue Reading →