In the world of copywriting, there’s a secret weapon that top marketers and advertisers swear by: power words.
These aren’t just ordinary words; they’re the triggers that ignite emotion, drive action, and make your message unforgettable.
Word power is so real that you could see a 12.7% increase in conversion rates simply by sprinkling a few power words into your copy.
In this blog, we’re not just discussing the power of words; we’re gifting you an extensive 700+ power words list!
Ready to supercharge your content? Let’s dive in.
What are Power Words?
Power words are persuasive words that smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because they are so persuasive that people can’t resist being influenced by them!
That’s likely the simplest power words definition, i.e., powerful words that trigger the desired emotion and action.
But power words aren’t just for copywriters. They can be used by any marketer–even inexperienced ones–to motivate people to take a specific action on their website.
Whether you want to entice your visitors to read a blog post, opt into your email list, or click the “Buy Now” button on your sales page, power words are arguably the quickest and easiest way to increase your conversion rates.
700+ Power Words List
We’ve categorized the 700+ most effective and powerful words into the following 11 types of power words:
- Power Words for Customer Service
- Power Words for Headlines
- Power Words for Conversation
- Power Words for FOMO
- Power Words for Curiosity
- Power Words for Ease and Convenience
- Power Words for Increasing Desire
- Power Words for Bragging
- Power Words for Trust
- Power Words for Anger
- Power Words for Fear
1. Power Words for Customer Service
Power words can be the difference between a satisfied customer and a disgruntled one. These words convey empathy, understanding, and a genuine desire to help.
They assure the customer that their concerns are valid, their business is valued, and their satisfaction is a top priority.
How To Boost Conversions With Customer Service Power Words
Include power words into your customer service scripts, email responses, and live chat interactions. Words like “understand,” “priority,” “valued,” and “assured” can make customers feel heard and appreciated.
When customers feel that a company genuinely cares about their concerns and is eager to resolve them, they are more likely to continue doing business with that company and even recommend it to others.
2. Power Words for Headlines
Headlines are the first thing readers see, and they often determine whether the rest of the content gets read.
Power words in headlines grab attention, spark curiosity, and compel readers to delve deeper into the content.
They promise value, evoke emotion, and hint at the benefits the reader will gain.
How To Boost Conversions With Headline Power Words
When crafting headings for blog posts, subheads, articles, or advertisements, use power words that resonate with your target audience. Words like “unveiled,” “exclusive,” “breakthrough,” and “revolutionary” can make your headlines stand out in a sea of content. A captivating headline can increase click-through rates, driving more traffic and potential conversions.
3. Power Words for Conversation
Conversations, whether they’re sales pitches, networking chats, or casual talks, can benefit from the strategic use of power words. These words can steer the conversation, emphasize points, and elicit desired responses.
They add weight to statements, making them more memorable and persuasive.
How To Boost Conversions With Conversation Power Words
Add power words into your spoken interactions, especially when trying to persuade, inform, or inspire. Words like “transform,” “innovate,” “pioneer,” and “optimize” can leave lasting impressions on listeners.
When used appropriately, these words can sway opinions, inspire action, and lead to fruitful outcomes in both personal and professional conversations.
4. Power Words for Greed and FOMO
Greed is the natural human tendency to want more stuff than we actually need.
These power words can trigger that tendency by playing on scarcity and FOMO (fear of missing out), or simply by making something sound more valuable.
Don’t miss out
Sale ends soon
While they last
How To Boost Conversions With Greed Power Words
Rich Page tested two different headlines on his exit popup. The first headline read, “Is Your Website Optimized for High-Sales? Grab my free conversion toolbox and start succeeding!”
In the second popup, he tweaked the headline to include a few powerful words (circled in red below).
This version converted much better than the first, and with this optimized popup, he was able to increase his signup rate from 12% to 50%!
5. Power Words for Curiosity
According to curiosity-drive theory, curiosity is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking.
These power words will make your blog post headlines, email subject lines and landing page headlines impossible to resist.
Be the first
Become an insider
Behind the scenes
Off the record
On the QT
Under the table
How To Boost Conversions With Curiosity Power Words
Take a look at this example from a thank-you page on Mary Fernandez’s site after someone opts in for their email list.
The goal was to increase click-throughs to their private Facebook group by making subscribers curious to see what’s on the “other side.”
How many powerful words can you spot?
If you counted seven, you’re right!
6. Power Words for Ease and Convenience
Everybody loves ease and convenience. People are not usually motivated to do more than the absolute minimum work to achieve their goals.
The right power words can convey to readers how easy it is easy to do something. Because they don’t have to do much or put in a lot of effort, they are more likely to take action.
Fill in the blanks
In less than
In record time
Nothing to it
Piece of cake
Simple as ABC
How To Boost Conversions With Sloth Power Words
Here’s an example of a blog post headline we’ve used that works very well.
Can you spot all the power words?
Did you get all five?
7. Power Words for Desire and Lust
Lust is usually thought of as sexual, but it’s actually just an intense desire for any item. When we lust after something, we crave it so badly that we stop thinking rationally.
Use these tantalizing strong words to amplify that craving and encourage people to take action.
How To Boost Conversions With Lust Power Words
List25 uses a lust word combined with curiosity words to make for an irresistibly provocative headline.
Did you spot the 3 power words in the featured headline on the right?
8. Power Words for Vanity and Bragging
You may not think of yourself as “vain”. However, researchers have found that vanity is one of the chief driving forces that lead to purchase decisions.
The fact is, we buy into things because of how we think they will make us look: both to others and to ourselves. And it’s not just that we want to look good physically, but we also want to look successful.
Use these power words to show how your offer (whether it’s a product, service, or lead magnet) will make your visitor look more attractive and more successful.
|Ahead of the game
At the top
How To Boost Conversions With Vanity Power Words
Do you know what power word it is?
Yes, “hero”! They know that their customers love getting positive attention and praise from their co-workers, so of course, they would love to be seen as the “office hero”.
(Bonus points if you also noticed that the words “without lifting a finger” is a great sloth power phrase, even though we didn’t include it in this list.)
9. Power Words for Trust
Use these powerful words to speed up the trust-building process.
No questions asked
No strings attached
Try before you buy
How To Boost Conversions With Trust Power Words
The result of just this one tiny tweak in wording was a 12.7% boost in conversions! (That’s huge!)
10. Power Words for Anger
Anger has a huge influence on our perception, reasoning, and decisions. It makes us irrational, which can lead to choices that actually have no bearing on the thing that initially made us angry.
Stirring up the emotion of anger in your visitors and customers is a bad idea when it is targeted at your company. However, it can also work for you, if the anger is directed at something else.
Think about what makes your prospect angry about your industry. Stir up those emotions with these powerful words, then provide the solution.
Know it all
Sick and Tired
How to Boost Conversions with Anger Power Words
Advertisements that use anger have been shown to be highly effective. In a study by researchers from Dartmouth and Cornell, anti-smoking TV commercials that used anger to appeal to the viewer’s emotions were more persuasive than those that used sadness.
This ad from Harley Davidson received a lot of praise for blatantly stating the angry, rebellious thoughts on people’s minds in regard to the economy.
Did you find all the power words?
11. Power Words for Fear
Fear is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe, that keeps us alive.
If you want to inspire your readers to take action–whether that’s sharing your blog post, downloading your lead magnet, or buying your product–use these strong words to create fear of what might happen if they don’t.
(Just make sure you don’t completely paralyze them with fear: also, provide an actionable solution to their problem.)
How To Increase Conversions With Fear Power Words
Jon Morrow, known for his fear-inducing blog posts, uses powerful words to get his visitors to read and take action.
Here’s an example:
Did you spot the power words?
Where You Can Use Power Words
Here are some of the different places where you can use power words:
1. Website Content:
- Homepages: To immediately capture attention and convey the brand’s value proposition.
- Landing Pages: To persuade visitors to take a specific action, such as signing up or making a purchase.
- Product Descriptions: To highlight the benefits and features of a product.
2. Marketing Materials:
- Email Campaigns: In subject lines to increase open rates and in the body to drive clicks and conversions.
- Advertisements: In headlines and copy to capture attention and persuade viewers.
- Brochures & Flyers: To emphasize the benefits of a product, service, or event.
3. Social Media:
- Posts & Captions: To engage followers and encourage them to take action.
- Profile Bios: To succinctly convey a brand or individual’s value proposition.
- Ads: To drive clicks, shares, and conversions.
4. Sales Pitches and Presentations:
- To emphasize benefits, overcome objections, and persuade listeners.
5. Blog Posts and Articles:
- In titles to increase click-through rates.
- Within content to engage readers and encourage them to read further.
6. E-books and Whitepapers:
- In titles, subheadings, and content to emphasize points and engage readers.
7. Video Title and Scripts:
- To capture viewers’ attention and convey messages powerfully.
8. Customer Service Interactions:
- In scripts, emails, and live chats to convey empathy, assurance, and a willingness to help.
9. Press Releases:
- To highlight the importance and benefits of news or announcements.
10. Product Packaging:
- To highlight product benefits and features.
11. Webinars and Online Courses:
- In titles, descriptions, and content to engage participants and emphasize learning outcomes.
12. Testimonials and Reviews:
- To emphasize positive experiences and benefits received.
13. Mobile Apps:
- In notifications, descriptions, and in-app messages to engage users.
Using power words in these places can significantly enhance the impact of the message, making it more compelling, persuasive, and memorable.
Conclusion (Power Word Style!)
Don’t be a slave to the endless grind of tweaking and testing when you can simply copy the words that the experts use.
With this complete power words list, you are now equipped to turbocharge your conversions in record time!
What are your favorite power words? Can you think of a few we missed? Let us know in the comments!
Exclusive Bonus: Download our 700+ Power Words Cheatsheet to Boost Your Conversions.