[Case Study] How Ryan Robinson Increased Subscribers by 500% Overnight Using An Exit-Intent Popup

Do exit-intent popups really work? This is one of the common questions we get asked just about every day. If our previous case studies from Yoast and BiddyCo didn’t convince you, then this one surely will provide you all the motivation you need.

It’s about Ryan Robinson and how he increased his email subscribers by 500% overnight by using an exit-intent popup.

Exit-intent is a technology that detects your user’s mouse behavior and prompts them with a targeted message at the precise moment they’re about to leave.

Now you can imagine why this converts so well.

Before we get started, let’s meet Ryan.

Meet Ryan Robinson

At ryrob.com, Ryan Robinson writes about his experience of successfully launching four side businesses in the last four years.

He also teaches online courses for budding entrepreneurs to learn to do the same.

Ryan Robinson Uses OptinMonster

Before OptinMonster

Despite thousands of visitors to his site every month, Ryan’s list was growing slow.

He offered readers only one opportunity to subscribe for notification of new blog posts. It was an optin form at the end of each blog post.

As expected of a typical after post optin, his offer converted at about 1%.

Since we already know that over 70% of people abandoning your website will never return, this is a huge hole in any business’ conversion funnel.

Ryan suspected that a better lead magnet with more prominent placement would increase his subscribers.

Exit-Intent® = Instant 500% Increase in Conversions!

Ryan implemented an exit-intent optin using one of our pre-designed templates called BullsEye.

Since the BullsEye template allows you to upload custom image using whatever style you like, Ryan simply added an image of himself along with an invitation to receive more detailed, regular content delivered via email.

Using our native integration with AWeber, he connected this optin to his AWeber account and waited to see the results in our conversion analytics which is powered by Google Analytics.

Overnight, this optin began converting at almost 6%!

Ryan Robinson's Newsletter Email Optin

Basically Ryan was converting 6x more website visitors into email subscribers by creating a simple exit-intent optin which takes less than 10 minutes to build.

After seeing the success of the first optin, Ryan added several other optins to his site.

One of them was offering a free lesson in the psychology of selling which is just one of the nine types of lead magnets you can use to grow your email list.

Ryan Robinson's Freelance Proposal Course Optin

Since adding OptinMonster to his site, Ryan has added approx. 100 new subscribers a month to his list. He says, “They would’ve otherwise never returned to my site.”

He plans to add content upgrades specific to the content categories of his site which he can easily do using our Page-Targeting feature.

I can only imagine how high his results will be then because Content Upgrades work like magic.

You can learn more about how content upgrades can be used to increase subscribers in this case study from ValueWalk.com who increased conversions 216% in just one month after they had already tripled their growth once before.

Ryan’s Favorite Part about OptinMonster

Like Noelle Tarr from Coconuts and Kettlebells, Ryan says OptinMonster’s drag and drop builder is his favorite feature.

“The best part about using OptinMonster has been how easy it is to quickly create or edit my optins in the visual editing tool, without needing any help from outside designers or developers.”

Here’s a look at how simple it is to customize our existing optin templates, or to create entirely custom optins:

Our exit-intent optins are simple to customize and easy to launch. In most cases when a user is done reading your content, they leave. With exit-intent, we allow you display targeted campaigns to the user such as an opportunity to:

  • Download a free eBook or Case Study
  • Sign up for a free product trial
  • Book a free consultation call
  • Signup for your webinar

On average our publishers are seeing a 200 – 600% increase in email signups when they use exit-intent along with their content-marketing efforts.

Are you ready to take advantage of our easy to use optin builder to offer an exit-intent optin on your own website? Get started with OptinMonster today!

Angie Meeker is one of our amazing Technical Support team at OptinMonster. Remember, start with the end user's goals in mind and you'll never go wrong.


  1. Jim Mueller says:

    So, we’ve used the Canvas theme — how is this different from BullsEye? They’re both image only.


    1. Syed BalkhiSyed Balkhi says:

      Hey Jim,

      Canvas is blank and require both HTML and CSS. Also Canvas doesn’t have to be email optins only. Canvas can be anything (related posts popup, related products, etc). See this:


      Unlike Canvas, Bullseye is limited to email optins only. You have the name / email field already there. You’re just uploading an image above the form and changing the border colors to match your image style. No coding necessary at all.

      For faster optin form creation, I’d almost always recommend using Bullseye or Transparent theme because both of them allow for maximum customization without writing any code.

  2. Ann says:

    What’s the difference between an After Post optin versus an Exit-Intent optin?

    1. Angie Meeker says:

      Hi Ann,

      An after post optin appears directly after/under your post’s content, within the content of the page itself. Optins with exit-intent selected will appear as a lightbox or full screen optin. It appears on top of your content, with the content itself behind the optin.

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