Do you want to see advanced reporting on your Optins? Do you want to see your OptinMonster information in your Google Analytics account?
This guide will show you where to find OptinMonster impression and conversion statistics from your Google Analytics account.
- Log Into Google Analytics
- Choose an Optin
- How to View All Optins’ Conversion Data (optional)
- Frequently Asked Questions
Step 1 – Log Into Google Analytics
To begin, log into your Google Analytics account.
Once logged-in, navigate to Behavior > Events > Overview.
To refine the information returned, select Top Events instead of Overview.
On the next screen you will see a lot of Impression data. That is, you will see all the times your optins have been shown.
Step 2 – Choose Your Optin
To further refine the data you can choose a specific optin to filter the data by. Here we’ve selected the OM Footer Widget optin to filter.
By selecting OM Footer Widget, we see the impressions and conversions of that particular optin.
Would you like to see the aggregate data, that is, the total information for all of your optins?
By default, you can choose to view All Sessions. To do this select Choose segment from list.
Next scroll down and select the Sessions with Conversions option.
You will see the page section refresh, followed by all of your optins being listed, each with their respective impressions and conversions.
You can view a lot of data within Google Analytics. What you’ve seen in this guide is just the start. Check out for yourself what all you can do.
Want to track your conversions for you Canvas Optin too? Check out this guide.
Q: What is the “Reauthenticate with Google Analytics” Button? And why is it there?
A: That button appears if there is ever an interruption with OptinMonster’s communication with Google Analytics. This interruption prevents any conversion analytics from being recorded. You’ll see an error message if there is any problem communicating with Google.
This interruption can occur if Google Analytics account passwords are changed, user permissions are updated, or other reasons from Google.
To reconnect, you can click Reauthenticate with Google Analytics.
If your Google Analytics token is missing, just click the Generate Authentication Code button.
Choose the Google Account that has access to this site’s Google Analytics, then click Google’s blue Allow button.
You will then be given a code. Copy and paste that code into the field in OptinMonster called Authorization Token. Give the Account Connection a label (ex: “MySite.com’s GA Connection”). After those fields are filled, you can then press the Reauthenticate with Google Analytics button.