At OptinMonster, our goal is to help recover abandoning website visitors into subscribers and customers. That’s why we were the first to offer a powerful Exit-Intent® technology that our customers have seen tremendous success with.
Now we’re pushing that even further with our new InactivitySensor™. This allows you to grab the attention of disengaged and abandoning visitors on any device (mobile, tablet, and desktops).
What Is the InactivitySensor?
InactivitySensor monitors user behavior and detect when a visitor stops all activity on your site (scrolling, mouse movement, or typing). After that, it triggers a targeted campaign based on the setting you choose.
Mobile users often cease scrolling and interacting with your site when they’re no longer engaged with your content, and are about to close their internet browser. The InactivitySensor is the best opportunity to capture those leads before they abandon your site for good.
How to Use the InactivitySensor?
You will find the InactivitySensor rule under the When Should this Campaign Appear? section of the Display Rules.
The most effective way to use this rule is to target desktop and mobile users separately.
For desktop users, your delay may need to be longer as their monitors will not automatically dim or close like a mobile phone is more likely to do. Therefore, study your Google Analytics data for your site and test your how many seconds of inactivity produce the best results for your site.
For mobile users, you will likely want a lot shorter time period for the seconds of inactivity. This is because a user is often scrolling on mobile devices while they are actively engaged on your site. Once again, review your Google Analytics data for your mobile users as well to get the best indicator.
Frequently Asked Questions
Q: How do I get more subscriptions by using this rule?
A: The best way to use this rule is to have a campaign or ruleset specifically for your desktop visitors and another campaign or ruleset specifically for your mobile users.
Next, it’s best to create split tests so you can determine the best time of inactivity, for the most impressions and more importantly a higher conversion rate.
Q: Why don’t Exit Intent and Seconds of Inactivity work together?
A: Depending on your exact setup, if you add both of these rules in the same Ruleset, then it will be impossible for both “inactivity” and an “activity” (namely, moving the mouse to exit) to occur simultaneously and therefore will not show up when the web visitor actually exits your site.
In this situation, it’s best to have at least two rulesets, where the first ruleset targets a user on Exit-Intent and the second ruleset targets the user when they’re inactive for set amount of time.