How to Show OptinMonster on Second Page View

Many website owners and bloggers want to display their email optin forms only when a user views the second page on their site because it shows that the user is interested in the content. This also makes them more likely to signup now.

Using OptinMonster, you can choose to display the optin only on the second page view. In this guide we will show you how to show OptinMonster on second page view.

  1. Create or Modify an Optin
  2. Display Rules
  3. Activate Pages Viewed Option

Step 1 – Create or Modify an Optin

Create a new optin or modify an existing optin from OptinMonster dashboard. Then open the OptinMonster Builder by selecting the Edit link.

Select the edit button from your Dashboard to edit an optin you've already created.

Step 2 – Display Rules

On the left side, select the Display Rules tab.

You can edit the display rules for your optin by first selecting the Display Rules menu item in the optin builder.

Step 3 – Activate Pages Viewed Option

Next, activate the Visitor has viewed ‘X’ pages option.

To load your optin based on the number of pageviews, in the Display Rules panel activate the Load on Pageview option.

You can then configure the specific rules you want to use to show your optin based on the number of pages viewed with the Show when the visitor has viewed options. From these you can choose:

  • equals
  • is more than
  • is less than
  • is at least
  • is no more than

Followed by the number of pages you wish to set. To optin your optin on second pageview only you’ll choose the equals option followed by 2 to indicate second pageview.

To show your optin on every pageview following the second page choose the is at least option followed by to indicate second pageview and every pageview thereafter.

You can fully customize how you want your optin to appear based on the number of pages viewed.

That’s all, this optin will now appear on the second pageview instead of first. This can increase user confidence on your site and help you quickly grow your email list.


Q: I’ve set my optin to load on second pageview, but it’s not appearing. Why?

A: Check that you’ve visited at least one page of your site where the optin is embedded first before navigating to the second page of your site where the optin is embedded. A pageview is only counted if this specific optin is embedded on the page you’ve viewed.