Do you want to exclude your IP address from tracking events in Google Analytics? Are you wanting to see your conversion statistics without it being affected by your own visits to your site? Then this is the guide for you.
To get started, this guide assumes that you have already set up your Google Analytics on your optin(s) and you know how to view your analytics report on Google. If you haven’t reviewed either of those docs, please do that first before proceeding any further.
Your Google Analytics Account
The first thing you will want to do is to log in to your Google Analytics account.
Now, to prevent your analytics data being affected by your personal IP address, you will need to add a filter for your results.
“You can find the public IP address you are currently using by searching “what is my ip address” on google.com. You can find out what IP addresses and subnets your company uses by asking your network administrator.”- Google
Now we will filter out the IP Address:
1. Select the Admin tab.
2. Navigate to the account in which you want to create the filter.
3. In the ACCOUNT column, click All Filters.
4. Click + New Filter.
5. Select Create new Filter.
6. Enter a name for the filter. I named my filter “Filter Out My IP Address”
7. Leave the Filter Type as
8. Click the Select filter type drop-down menu and select
9. Click the Select source or destination drop-down menu and select traffic from the IP addresses.
10. Click the Select expression drop-down menu and select the appropriate expression.
11. Enter the IP address or a regular expression.
12. Click Save
That’s it, you are done. It is in place and working. If you want to test it out, you can follow Google’s Guide here where it says “Make sure the filter works”.
Congratulations on filtering out your IP Address. Now that you have more accurate results, you should consider split-testing your optins to improve your conversion rate.
Source: Google’s Exclude Internal Traffic Documentation