How to Create a Split Test in OptinMonster

Creating a split test in OptinMonster is a whole new experience in the latest version of OptinMonster! While the essence of split testing remains the same, the capabilities of running split tests has increased exponentially. This guide will walk you through how to implement split tests in OptinMonster.

If you are thinking about creating a split test, it is assumed that you have already created your first optin. If you have not done that yet, check out our documentation to learn how.

NOTE: After you finish this “How to” Doc, check out our Blog Post for Tips on how to make effective Split Tests.

Step 1 – Choose the Optin You Want to Split Test

The first step in creating a split test is to choose the optin you want to split test. From the OptinMonster Dashboard select the optin’s respective Split Test Icon.

Split Test button to view available split tests in a group or create a new split test.

Next, select the Create a New Split Test Variation button link that appears below your chosen optin.

Select the Create a New Split Test Variation button to begin creating a split test.

Step 2 – Add New Split Test

On the next screen you’ll be required to add a Split Test Title, and optionally add Split Test Notes. We recommend giving your split test a few notes for easier identification later on. Finally, select the Create Split Test button.

Give your new split test a Title and add some Notes, the select the Create Split Test button.

Step 3 – Learn and Make Adjustments

Once you’ve created a new split test, you’ll want to modify one specific element that you can compare against the original optin. For example, you may want to change the Title text used in your optin, or change the color of the submit button to see if that one specific change elicits better conversion results.

We recommend making only a single change between each split test optin so you can accurately determine which modification returns better conversions. The more changes you make between optins the less reliable your split testing becomes.



Q: How do I enable/disable split test child optins?

A: You can easily enable/disable split test child optins from the OptinMonster Dashboard. First select the split test icon for your Primary optin, then toggle the active/inactive button for the child optin you want to enable/disable.

Toggle a split test optin to be active or inactive from the OptinMonster Dashboard.

If you want to make the Primary optin inactive while continuing to run any child optin(s) in the split test group you’ll select the Edit button dropdown and choose the Pause option.

Pause the Primary Optin in a split test group in the Dashboard view.

IMPORTANT: Pausing split-test optins will result in the remaining Live optins loading only a percentage of the time. For example, in a split-test consisting of two optins, pausing one optin will result in the Live optin having the opportunity to appear to your visitors only 50% of total pageviews where that optin is embedded.

To allow a single optin from a split-test to run 100% of the time you will need to permanently delete all other optins within the split-test group.

Q: How does OptinMonster Run Split Tests?

A: To explain by example, imagine you have only one optin, titled Optin A. Then you decide to create three split tests: (1) Optin A-1, (2) Optin A-2, and (3) Optin A-3. You now have 4 variations of 1 kind of optin, the original and the 3 tests.

  • Optin A is Enabled, and only some split tests are enabled. In this scenario, OptinMonster will randomly assign either Optin A or one of Split Tests. If the split test it chooses is one that is currently disabled, then OptinMonster will load Optin A.
  • Optin A is Disabled, and only some split tests are enabled. In this scenario, OptinMonster will randomly assign either Optin A or one of the Split Tests. If Optin A or one of the disabled split test optins is the one chosen for that page load then no optin will load for that pageview.

Q: How do I change the Primary optin?

A: You may wish to change the Primary optin in a split test group if you’ve determined one split test optin converts better than the other(s) and want to show only that optin to all visitors on your site.

From the Dashboard, select the Edit dropdown button next to the split test you want to make Primary, then select the Make Primary option.

Make a split test the Primary optin

You’ll now see the split test a the new Primary optin and the previous Primary optin is now a split test.

IMPORTANT: This note is for customers using the primary optin’s campaign specific embed code on a site, rather than the sitewide embed code. When changing the primary optin for a split test, please update the embed code on your website to use the new primary optin’s campain specific embed code. If the primary optin is changed and you do not also change the campaign specific embed code used on your site, no optins in the split test will appear.

If you are using the sitewide embed code, no changes are necessary after changing the primary optin of a split test.

Q: Can I change my Split Test Notes Later?

A: Yes, that’s easy! From the Dashboard, select the Edit button for the split test you wish to edit. In the OptinMonster Builder’s Setup panel, scroll down until you see the Split Test Notes field.

Split Test Notes field in the optin builder.

Update your notes, then click Save.

Q: Do you have any split testing tips or tricks I can follow?

A: Sure! First, make sure you understand the difference between A/B split testing and multivariate testing. A/B testing only tests one variable at a time. Multivariate testing allows you test multiple conditions at once. Learn more about the difference between A/B testing and multivariate testing.

Then, check out some of the great split testing articles we’ve published to learn more about leveraging the power of OptinMonster’s split testing tool.