9 Tips for Writing Email Marketing Copy that Converts

Do you want to write an email marketing copy that converts? When it comes to email marketing, copy is one of the top determinants of whether your campaign succeeds or fail. Customers who actually read emails from brands spend an average of 85% more while shopping. In this article, we will share 9 useful tips ... Continue Reading →

7 Ways to Boost your Email Marketing Click Rate

Email marketing is still one of the best ways to get your message in front of potential clients and customers. But some marketers find that their click-through rates hover stubbornly below their industry average – or are even falling. So what are the top ways that marketers boost their click-through rates? And increase their click-through rates ... Continue Reading →

4 Tips to Measure the ROI on your Content Marketing

Recent research from Redshift Research has found that content marketing is now a priority for brands. While almost two-thirds (63%) having a dedicated content marketing budget, only 28% of brands are able to measure the ROI of their content marketing. Given that the aims of many campaigns are particularly hard to measure, such as brand ... Continue Reading →