11 Common Content Marketing Mistakes and How to Fix Them

Do you have a bulletproof content marketing campaign? Content marketing is one of the best ways to grow your small business online, but it can be a complete waste of time and resources if you fall prey to the pitfalls. In this post, we’ll show you 11 common content marketing mistakes, and how to fix ... Continue Reading →

40 Ways to Repurpose Your Blog Content (And Why You Should)

Are you struggling to come up with new content? Repurposing content is a little-known secret that all smart marketers use to keep driving traffic to their site. In this article, we’ll share 40 ways to get more mileage out of your blog posts by repurposing them. Great content can funnel more traffic to your website, ... Continue Reading →

6 Effective Ways to Tailor Your Content to Your Buyer Persona

You’ve created a quality blog and it’s actually attracting visitors and sparking engagement. But what you ultimately want is to convert those visitors into customers – and if that doesn’t happen, then your marketing efforts are going to waste. There could be a million reasons for this, but a likely culprit is one most people never ... Continue Reading →

5 Reasons Why You Need to Invest in Case Studies Right Now

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? Here are 5 reasons why you need to invest in case studies to increase your conversions. At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. ... Continue Reading →