Email Deliverability: How to Get More Emails in Inboxes (2024)

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns? According to 2024 data from EmailTooltester, a whopping 16.9% of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. In ... Continue Reading →

5 Things You Need to Master Emotional Intelligence in Marketing

Do you want to drive more sales and increase customer loyalty while building stronger connections? Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. But ... Continue Reading →

Online Shopping Statistics: How Many People Shop Online in 2024?

Are you interested in knowing the latest online shopping statistics and online purchase trends? The trend of online shopping has seen significant growth in recent years. It is expected to continue to grow, given how digitalization and the internet allow companies to sell without a physical presence. Among consumers, factors such as convenience, a wider ... Continue Reading →

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