Use Your Subscribers’ Timezones to Send Emails at the Best Time

Here’s an all-too-easy email marketing mistake that you’re probably making (and not even noticing). You’re emailing all your customers at the exact same time, regardless of their location. Fail! It is best to use your subscribers’ timezones to send your emails. Let’s say you schedule all your email newsletters to go out at 1pm Eastern ... Continue Reading →

Why Mobile Optimization is Essential for Email Marketing

The Importance of Mobile Optimization People are increasingly checking email and reading blogs on their mobile devices. According to a Gartner survey, 74% of smartphone users check email on their phones. That’s significant. If your email optins or email marketing campaigns aren’t optimized for mobile, you could miss out on up to three-quarters of your ... Continue Reading →