Why Ignoring Email Accessibility is Hurting Your Business

Are you wondering how to handle email accessibility better? You should be, because failing to send accessible emails is bad for business. Not only can it be illegal, but you’re ignoring a large audience who might not become your customers if you’re sending the wrong kind of emails. In this guide, we’ll explain how to ... Continue Reading →

How to Boost the ROI of PPC Campaigns With Targeted Optins

Looking to boost the effectiveness of your PPC campaigns? You don’t want the traffic you paid for to go to waste. Using targeted optins is one of the most effective yet underutilized methods to boost signup rates and revenue. In this post, we’ll show you how to boost the ROI of PPC campaigns by using ... Continue Reading →

39 Places to Find Images for Better Conversions

Are you wondering how to make your optins and other marketing materials look better without breaking the bank? We all know that a good image will get more people reading and clicking, but it can be hard to know where to find images that aren’t overused. In this article, we’ll show you where to get ... Continue Reading →

Conversion Optimization 101: Split Testing vs. Multivariate Testing

Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →

Video Marketing Statistics: What You Must Know (2017)

Are you wondering whether it’s worth investing more in video marketing? In this article, we’ll share some key video marketing statistics that prove that now’s the right time to make your first marketing video. We’ll also highlight some of the benefits of video marketing and current and future video trends. By the end, not only ... Continue Reading →