Beginner’s Guide to Choosing the Perfect Optin Type

When you’re starting out with lead generation, how can you figure out which type of optin form will work best for you? Knowing which optin types are available and when to use them will make your list building strategy more successful so you can grow your business. This article will help you choose the perfect ... Continue Reading →

Is Email Marketing Dead? Here’s What the Statistics Show

With so many other ways to reach customers, many marketers and business owners wonder, is it still worth sending email? The short answer: Email marketing is here to stay. This article will share email marketing statistics that show that, far from being dead, email marketing is an essential tool for attracting and retaining customers. Along ... Continue Reading →

How Page-Level Targeting Helps You Generate More Leads

Are you worried that your website isn’t generating as many leads as it could? Page-level targeting could help to address that issue. In this article, we’ll explain what page-level targeting is and show you how to implement it successfully to improve lead generation from your website. What Is Page-Level Targeting? If you’re talking about lead ... Continue Reading →

4 Ways to Reduce Your Bounce Rate With OptinMonster

Here’s a question one of our customers asked: how can you use OptinMonster for customer engagement rather than “just” email optins to help reduce your bounce rate? That’s a great question, and we’ve definitely got some answers! This won’t be your usual bounce rate reduction advice – you can check out our earlier guide for ... Continue Reading →

How to Create the Perfect Call to Action

Are your website visitors inspired to take action? If not, the problem could lie with your call to action. Your call to action is the most important part of your marketing campaign, and is the difference between losing a potential customer and making the sale. In this article, we’ll show you the building blocks of ... Continue Reading →