Announcing the New Countdown Timer Theme for OptinMonster

Over the last month, we have been testing a new OptinMonster feature on our site that a lot of you have asked about. Yes, I’m talking about the countdown timer.

Today, I am excited to share our brand new countdown timer optin theme that a lot of you have been requesting.

We’ve been testing it on our own sites including OptinMonster, WPForms, and Envira Gallery – the results have been amazing!

OptinMonster Timer on WPForms

Now that testing is complete, we’re excited to help you achieve the same boost in your conversions. Here’s how it works.

Static vs. Dynamic Countdown Timer

The Countdown theme is only available as a Floating Bar campaign. In the future, we will add more templates with countdown timer support.

The new timer has two different modes to choose from: static and dynamic.

The Static Timer looks the same to everyone who visits your site. You set the deadline, which is universal to every website visitor. For example, expire the timer on December 25th, 11:59 p.m EST.

You can select the end time down to the second, and choose your timezone as well.

OptinMonster static countdown timer optin

The Dynamic Timer is customized for each visitor. Instead of selecting an end date, you choose the length of the timer in days, hours, minutes, and seconds.

The dynamic timer will begin the countdown as soon as the visitor hits the page. That means that each visitor will see a different countdown.

OptinMonster Dynamic Timer

Now you might be wondering: What’s the point of having a timer that’s different for every user?

The answer is: urgency.

Creating a sense of urgency for your visitors is one of the best ways to boost your conversion rate. When our purchasing decisions are based on urgency, we automatically lean towards the “take action” route, because we’re afraid of missing out.

This campaign is highly effective for promoting exclusive limited-time deals. Here are more details and examples on how to use urgency to hack your conversion rates.

If you’re not using OptinMonster, and you want to use our new countdown timer to boost your own conversion rates, click here to try OptinMonster today and see why it’s the most powerful conversion optimization software in the market.

Syed Balkhi
Syed Balkhi is the co-founder of OptinMonster. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. He lives and breathes conversion marketing.


  1. Chris says:

    This is awesome! Great new feature..

    Is there a way to trigger different countdown parameters with URL query string parameters? If not, feature request? 🙂

    1. Mary Fernandez Mary Fernandez says:

      Glad you love the new countdown timer. 🙂 I put in the feature request for you, Chris!

  2. Mark says:

    Can we do a service countdown timer? For example, “Two spots left for another . Call us now!”

  3. Mark says:

    Yeah it adds an urgency – But if the urgency is to get them to opt in, and not to use a deal – then there is a feature missing.

    There is no option to write your e-mail and opt in to a list..

    1. Mary Fernandez Mary Fernandez says:

      Hey Mark! You are correct, for now this countdown timer theme is only for sales promotions. However, we do have more countdown themes in the works, so stay tuned! 🙂

  4. Dan says:

    Hopefully there is going to be something in the works that can just allow us to embed the timer onto a landing page as an in-line optin and then we can define a custom URL as the conversion like with Canvas. Please? 🙂

    1. Mary Fernandez Mary Fernandez says:

      Adding it as a feature request right now, Dan! The timer definitely has that potential, and we do have plans for integrating it with our other optin types/themes as well. 🙂

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