6 Guest Blogging Mistakes that are Costing You Thousands of Subscribers

Share

You may be thinking about guest blogging to grow your email list.

After all, it only takes a few hours to write a guest post for a popular blog like The Huffington Post, Forbes, or Lifehacker. And, in exchange, you get a free backlink to your website – bringing you a huge surge of traffic.

However, if you want that traffic to translate into email subscribers, then simply getting published is not enough.

You need to optimize your guest post for optins.

Unfortunately, most bloggers overlook this. And it’s costing them 1000s of subscribers.

Let’s look at 6 common guest blogging mistakes and how you can fix them.

By the end of this post, you’ll have the exact formula on how to turn your guest posts into a powerful lead-generating machine.

Let’s go!

1. You’re Writing For the Wrong Blogs

Most guest posts crash and burn before they’re even published. Why? Because they were written for the wrong blog.

You see, not all guest posting opportunities are created equal. Many blogs are a complete waste of time to write for (even if they appear to be a great guest posting opportunity). No matter how good your guest post is, it doesn’t stand a chance of getting optins if you publish it on one of these blogs.

So how can you tell the difference between a good blog to write for, and a bad one?

Every blog you write for absolutely must have these essential elements (if it doesn’t, your guest post is doomed):

Allow Unsolicited Guest Contributors

Before you waste any time writing a guest post or pitching your idea, you need to find out whether your target blog even accepts guest contributors.

Some blogs that obviously have guest contributors don’t actually allow you to write for them without an invitation (e.g. OptinMonster).

On the other hand, some popular blogs that don’t openly accept guest contributors actually do… in secret. (They just don’t want too many people to find out about it, or they’d be overly swamped with pitches.)

So how do you know if the blog you want to write for will even accept your pitch? Follow these steps to find out if they accept unsolicited guest posts or not:

In the blog’s navigation bar, look for a page with guest posting guidelines, such as “Write For Us” or “Submissions”. Check the footer too – sometimes it’s discretely placed at the very bottom of the page.

If you can’t find any information in clear view, it could be that the blog is hiding their guest post guidelines. To reveal a hidden page, do a Google search for:

site:exampleblogurl.com guest post
guestpost

OR:

site:exampleblogurl.com write for us
writeforus

This will search all the pages on that blog for those keywords.

If you still can’t find any official guidelines, look at their blog posts to see if any guest contributors have written for them. Are the posts written by different authors? Or do they only appear to have one, or just a few authors?

If there are a lot of different authors, that’s a good sign that they accept guest contributors. However, it’s not a guarantee that they accept unsolicited pitches.

When in doubt, find the blog author’s email or the editor’s email on the “About” or “Contact” page. If all they have is a contact form and no email address, reverse-engineer it using a free tool called Pipl.

Simply type your best guess at the email address and see if you get a hit.

Pipl

(Hint: most people use their name @ their website’s url. E.g., name@exampleblogurl.com.)

Then you can send them a quick email to ask if they will accept a guest post pitch.

Shares & Comments

You may be thinking that the more traffic a blog gets in terms of monthly page views, the better a candidate it is for guest blogging. After all, you want your post to get the most exposure it possibly can, right?

However, if you want to get a lot of optins, page views are not the best indicator of whether a blog is a good target.

You see, a blog could get tons of traffic each month, but that doesn’t mean their audience is actually engaging with the content.

The best indicators of an engaged blog audience are shares and comments. An audience that engages with the content by sharing it on social media and commenting is far more likely to click through to your site and optin to your email list.

Take a look at the 10 most recent posts on the blog in question: do they get consistent shares and comments (preferably 50 or more total shares and 20 or more comments per post)?

If the blog doesn’t include a social share count, that could be a sign of poor engagement. You can know for sure by plugging the site’s url into BuzzSumo.com to see how many shares their posts are actually getting.

Buzzsumo

A Byline

Your target blog may accept guest posts and have good engagement, but if they don’t give you credit for your work with a byline (a.k.a. an “author bio“) then you have no hope of getting clicks back to your site, and you won’t get any optins to your email list.

So what is a byline and what does it need to include?

A byline isn’t just your name or a headshot. It must include a brief description of who you are, and you must be allowed to include at least one link back to your website. These are non-negotiable.

The byline could be at the top of the post, like this one by Jeff Goins:

Byline on the Top
Source: Michael Hyatt

Or it could be at the bottom of the post, like this one by Kevin J. Duncan:

Author Bio at the Bottom
Source: Boost Blog Traffic

Either way is fine. However, the byline must be located on the same page as the guest post. If you have to click on the author’s name in order to see their author bio, that is a deal breaker.

Your Target Audience

If the people you want to have on your email list aren’t reading a particular blog, why write for it? It would be completely pointless.

You see, your guest post could be seen by 100,000 college graduates looking for their first job, but if your target audience is business professionals between the ages of 30-50, then you are just wasting your time.

Know your target audience and what blogs they like to read. Here’s a quick way to find blogs that your target audience frequents (if you already know one blog that they like to read):

Login to your Facebook account and click on “Ads Manager” on the left hand column. Then click on Tools » Audience Insights.

Facebook Tools

Choose “Everyone on Facebook” to start discovering your target audience from scratch. (Or, if you already have fans on Facebook, you could choose “People connected to your Page” to get insights about what blogs they like to read.)

Everyone on Facebook

On the next screen, you can select the demographics that you wish to include from the “Create Audience” column on the left hand side.

Under the “Interests” field, type in the name of the fan page for a blog that you think your target audience loves to read (this will help narrow your search). Or, if you don’t know any blogs that they like to read, select from one or more of the topics listed in the dropdown menu.

fbaudiences
Note: I’m adding Neil Patel’s fan page to the Interests field

Now you will be able to see what other blogs and magazines they like to read (and what people they like to follow, which will help you deduce even more blogs that they like to read) by clicking on the “Page Likes” tab.

fbpagelikes

Email Updates (BONUS TIP)

A blog is a particularly good target to write for if it sends email notifications to their list to notify them of updates. That means, when your guest post is published, tens of thousands of people could be receiving a notification right to their inbox.

The blog emailing updates is not an absolute requirement for every blog that you guest post for. But, if you have the opportunity to write for one of these blogs, and all the other points above check out, then you should jump at the chance!

Note: You’re probably wondering, “How can I know whether or not a blog sends email notifications when a new guest post is published?” Easy. Join their mailing list! Then you’ll see what they do (or don’t do) first hand.

2. You’re Choosing the Wrong Topics

Choosing the right topic to write about is critical. Mess this one up, and your guest post will attract people who don’t actually want to opt in to your email list.

There is one key to discovering the best topics to write about:

Know what keeps your target subscribers lying awake at night.

If you know what keeps them lying awake at night, you can write a post to help them solve their biggest obstacles and achieve their greatest ambitions. Not only will you be attracting the right people with your guest post, but you’ll have them so excited they simply won’t be able to resist opting in for more!

So how do you discover what keeps your ideal subscribers lying awake at night?

Go to Amazon.com and search for books in your niche. For instance, if your business is fitness, search for books on weight loss or strength training.

Then read all the reviews, both positive and negative. You may need to read a bit in between the lines, but the exact blog topics you should be writing about will be revealed…

To demonstrate, here are some examples of actual Amazon book reviews in the “weight loss” category, with corresponding blog topics:

Review: “I am one of those people who can stick to a diet, but can’t lose weight.”
Blog Topic: 6 Reasons You Can’t Lose Weight, Even Though You Eat Like a Bird

Review: “Helpful information, but most I already knew. Not much along the lines of NEW information.”
Blog Topic: 33 Weight Loss Tips You’ve Never Heard in Your Life

Review: “For the first time ever, at age 64, I am leaving food on my plate…”
Blog Topic: Train Yourself to Leave Food on Your Plate in 5 Simple Steps

See how easy it is to find the most relevant, exciting topics for your ideal subscribers?

But don’t limit your search to Amazon… Facebook groups, LinkedIn groups, and forums in your niche are also great places to look for problems that keep your ideal subscribers lying awake at night.

Answering any of these questions from Quora would make an excellent blog topic:

quora

You can also spy on your competitors with BuzzSumo to see what topics are working well for them, and then use that information to write even better content.

buzzsumo2

3. You Have Too Many Links in Your Byline

You may be thinking the more backlinks you can get, the better. More backlinks should equate to more optins, right?

But that is actually completely wrong.

You see, researchers have found that giving people too many choices makes decision making difficult, and leads to procrastination.

The same is true for your readers who are deciding what action to take next after reading your guest post. If you give them too many links to choose from, they will procrastinate (and probably never decide).

Giving people fewer choices is not only better for getting more clicks through to your website, but it’s also better for keeping them happy after they click through…

As Barry Schwartz says in his book, The Paradox of Choice, choice makes us dissatisfied. The more choices we have, the higher our expectations, and the more likely we are to be disappointed by the outcome of our choice. Whereas, if we only have one choice, to “take it or leave it”, we’ll be happy that we even had that option.

So don’t ask people to follow you on your various social profiles, visit your homepage, and download your lead magnet. Instead, make their decision easy by including just one link in your byline.

Where should you direct your one link? Simple: to an optin landing page. That way, in order to get anything more from you, they’ll have to opt in to your email list. Take it or leave it.

4. Your Link Lacks an Enticing Call-to-Action

When it comes to writing out their byline, what most guest bloggers do is say something like this…

Screen Shot 2016-02-15 at 12.05.44 AM

On the surface, this byline sounds OK (aside from there being two links as opposed to one). The problem is it lacks an enticing call-to-action.

Sure, asking readers to connect with you on Twitter or to learn more by visiting your website is a call-to-action, it’s just not a particularly enticing one. It doesn’t encourage readers to click.

An enticing call-to-action link consists of two parts:

1. A clear explanation of what you want the reader to do
(e.g. “Click here to download John’s free guide…”)

2. An enticing lead magnet that describes how the reader will benefit
(e.g. “The 30 Essential Tools Every Carpenter Needs”)

Example: “Click here to download John’s free guide: The 30 Essential Tools Every Carpenter Needs.”

When crafting an enticing title for your lead magnet, resist the urge to write a cute, clever, or vague title that doesn’t clearly describe what the reader will get and how they will benefit.

These inventive titles require people to think, and making people think often leads to confusion. So if you want your call-to-action to be effective, don’t make people think.

Instead, treat your lead magnet title like a blog post headline. List post style headlines work particularly well for lead magnets. Spend time on it – at least 45 minutes if you are new to this.

If you are struggling with writer’s block, here’s what to do:

Open up a text editor (like Evernote) and write down whatever title comes to mind first. Don’t be hard on yourself if you think it sounds terrible.

Just hit the return key to start a new line, and write a variation of your first title.

Then, for the next 20 minutes or so, just keep going… keep tweaking your title to see how many different variations you can come up with.

After the 20 minutes are up, take a break and do another activity for a while. When you come back to it later, you’ll find that new ideas spring to mind, and your variations will keep getting better and better.

Highlight your favorites in bold as you go along, so you can revisit them later.

Screenshot of Titles

Eventually, you’ll find a winner.

5. Your Landing Page Isn’t Personalized

Now that you’ve enticed your readers to click through from your byline to your optin landing page, all you need is for that landing page to convert.

This part should be relatively easy, given that the traffic coming to this page is warm (they’ve already read your content and liked it), as opposed to cold traffic (people who have no idea who you are).

But be careful: it is also easy to screw this part up… And if you do, you’ll lose a ton of optins.

The good news is, there is a way to practically guarantee that your landing page converts, just by adding one simple ingredient…

Personalization.

You see, psychologists have found that marketing messages are more persuasive when they are personalized to reflect the interests, concerns, and even the personality traits of the target audience.

Unfortunately, most guest bloggers miss this opportunity to personalize their landing page. Don’t make the same mistake!

Here are 3 ways to use personalization to create the highest-converting landing page possible:

1. Personalize the Pre-Headline

Before writing any other copy on your landing page, you should include a pre-headline that addresses the audience by name.

For example, when John Corcoran appeared on the Suitcase Entrepreneur Podcast, he personalized his optin landing page for them with the pre-headline, “Welcome Suitcase Entrepreneur Podcast Listeners”.

SmartBusinessRevolution landing page
Source: Smart Business Revolution

You should do the same with each of your guest post landing pages. When you write for Lifehacker, for instance, your pre-headline could read, “Exclusive Lifehacker Reader Bonus!”

This way, the very second that a visitor lands on your optin landing page, they will see that it is specific to them.

Remember, you are asking them to leave the blog they are used to, and put trust in you. They may be skeptical at first, but personalizing the pre-headline helps immensely by bringing down those psychological barriers.

2. Personalize the Lead Magnet

Make sure your lead magnet is something very specific to the audience reading your blog post. That is, it needs to be directly related to your blog topic. When your visitors read your main headline, they will be able to quickly assess whether it is relevant to them.

Bryan Harris normally experiences 20-30% conversion rates on personalized lead magnets, and some even as high as 62%!

For example, if your post is about how to plan your day better and get more done, create a lead magnet that lists the best scheduling and productivity tools to use.

If your post is about how to host a memorable party, offer a PDF checklist of all the decorating supplies you’ll need.

If your post is about how to eat for increased energy, give a list of “superfoods” that they can print out and put on their refrigerator.

Each one of these examples is highly relevant to the readers because they are simply a continuation of the guest post: they take the same topic further. Or, they offer a download of the same steps or resources mentioned in the post.

Remember: your lead magnet doesn’t have to be elaborate. In fact, lengthy eBooks, courses, etc. don’t always do as well as simple PDF checklists because they may be perceived as too time-consuming.

3. Personalize the Call-to-Action Button

Finally, you need your visitors to take action by clicking on the button and opting in. The best way to make your call-to-action enticing is by personalizing the button copy.

So instead of a generic button that says, “Subscribe” or “Sign Up”, write copy that directly relates to the lead magnet that they will be getting.

For example, if you are offering a checklist of steps to setting up your YouTube channel, the button could echo back, “Click Here to Download the 7 Steps”.

Or, if you are offering a video tutorial showing how to apply a makeup look, the button could read, “Watch the Step-by-Step Transformation”.

Persuasive Call to Action
Source: Persuasive Blog

See how much more appealing that is? Those buttons are just begging to be clicked. You can also A/B test the buttons to see what converts best.

6. Your Homepage Isn’t Optimized for Optins

If you’ve followed all the advice so far, you should be in really good shape to get a large number of email subscribers from your guest posts.

However, ignoring this one piece of advice alone could cost you hundreds of extra optins.

You see, not everyone is going to click on the link in your byline and get to your landing page. Some people will skip right past that and move on to the comments section.

And if you are replying to the comments (which you should be), then your name could be hyperlinked to your main homepage.

Comment Hyperlink
Source: Boost Blog Traffic

Don’t make the mistake of underestimating the importance of an optimized homepage. You may be surprised at how much traffic it will get when your guest post goes live.

Here are 3 things you absolutely must have on your homepage before you publish your guest post:

1. A big optin form above the fold

Michael Hyatt features an optin form for his free eBook right beneath the hero image, above the fold:

Michael Hyatt Lead Magnet

2. A bold call-to-action button in the navigation menu

KissMetrics makes their “Request A Demo” button stand out in bright blue:

KissMetrics

Or, if you’d rather have a call-to-action bar spanning across the top or bottom of your page instead of within the navigation menu, OptinMonster’s Floating Bar is a great alternative.

3. An exit-intent popup

Syed Balkhi has an exit-intent popup form that shows up when the visitor moves their cursor outside of the webpage:

Syed Balkhi Toolkit Popup

You can also use the referral detection option in OptinMonster to show custom optin messages based on where the visitor is coming from.

Referral Detection

This allows you to show personalized optin forms through out your website.

Want something similar on your website? Start using OptinMonster to convert website visitors into subscribers and customers.

4. Turn Your Homepage into a Quasi-Landing Page

If you really want to go hardcore with your optin optimization, you can turn your homepage into a quasi-landing page by removing the navigation from the header and placing it in the footer instead.

Then, use the rest of the page to promote one universal lead magnet, such as a mini course or your very best freebie.

Neil Patel uses his entire homepage to showcase his webinar, with a very subtle navigation menu at the very bottom:

Neil Patel Website

Conclusion

Guest blogging offers a huge opportunity for you to get optins to your email list. When you optimize your posts properly, guest post traffic converts really well.

In fact, Daniel DiPiazza got nearly 10,000 new subscribers in just 3 days after publishing this one guest post.

Because guest post leads are very warm (they’ve already read your content and liked it), they are much more likely to actually buy from you.

DiPiazza’s guest post not only resulted in a ton of new subscribers, but those exact same leads who read his guest post ended up purchasing $10,360 worth of products and services within 30 days of the publish date.

Start by analyzing the blogs you wish to write for to determine whether they are really good opportunities. It is important to know what blogs your target audience is reading, so do your research before you spend any time writing for a particular blog.

Then, you can use the tips above to optimize your guest posts for lead generation, and start getting surges of traffic, leads and sales on demand.

How do you use guest blogging to get optins to your email list? Would you like to share your results from a guest post you wrote? Leave a comment below to let us know.

Share
Mary Fernandez is the Content Marketing Manager for OptinMonster. When she's not creating content, she loves to teach entrepreneurs how to get unlimited, free publicity.

Comments

  1. Kevin J. Duncan says:

    Hi Mary,

    Excellent thoughts! Your first point is the big one for most bloggers I see.

    It doesn’t matter how great your guest post is…

    It doesn’t matter how optimized for optins your landing page and homepage are…

    If you’re writing for the wrong blog, you’re spinning your wheels.

    Off to share and tweet your article right now, Mary. Hope to see a LOT more of you here on OptinMonster! 🙂

    – @kevinjduncan

    1. Mary Fernandez says:

      Exactly, Kevin. It’s one of the many reasons why it is so important to hone in on your ideal customer. Once you know who that is, you’ll know what blogs they like to frequent, and you’ll know exactly which blogs you should be guest posting for.

      So excited to be writing for OptinMonster (thanks to you and Syed for having me), and I’m looking forward to writing more posts in the future. It’s a really awesome product, and this blog is very informative!

  2. Tom Southern says:

    Hi Mary,

    Wow! What a smörgåsbord of usefulness you’ve put together here. I thought I knew a fair amount about getting my guest posts up there and published (I’ve even written on how others can do it myself 🙂 ). But you’ve got a lot more information here, regarding useful tools for guest posting, such as Pipl – good tip there, thanks!

    I think the take-away here for me is just how important it is to know what end result you’re seeking out of having a guest post. It’s not just about getting known and seen by someone else’s readers. You have to have a plan in place for how (and why) people who read your guest post are going to want to click the link in your Bio and visit your blog, then follow your call-to-action when they get there.

    Great stuff Mary, thanks.

    – Tom

    1. Mary Fernandez says:

      Hey Tom,

      That is such a good point: you have to go into guest blogging knowing what your goals are and how to plan to achieve those goals. That way, you can assess whether or not your post was a success and evaluate what worked and what didn’t.

      Thanks so much for the comment!

      Mary

  3. Asif says:

    Great post, Eversince I optimized my homepage I saw some improvements in the conversation rate.
    The area I am currently struggling is finding related blogs to guest post. Sometimes I put a lot of effort in a guest post but never see any conversations happening.

    1. Mary Fernandez says:

      A lack of conversations on any given blog is a sign that the audience isn’t engaged. I would look for blogs in your niche that have a good amount of comments… At least 10-20 comments per post.

      1. Jessica says:

        Question about comments: I see that I have a lot of engagement on my blog posts more via social shares than comments. When I look at the blogs of my peers, the ones with lots of comments are usually from other Bloggers which come from a Facebook group share, which I’ve tried but seems so forced. Some of my posts with the highest traffic don’t have comments. Thoughts?
        http://diningtraveler.com

  4. Candis says:

    This is absolute gold, Mary!

    There is so much helpful, actionable advice here! I paused reading 3 times to go make tweaks to my stuff (1 in my author byline for a post that’s being published today, 1 on my landing page for that post, and 1 on my call-to-action button).

    Up next is installing the exit-intent pop-up.

    I hear so many people say, “Yeah, I’ve tried guest blogging and it just didn’t work for me”. From now on when I hear people say that, I’m sending them here!

    Thanks for the awesome guide.

    – @candisofficial

    1. Mary Fernandez says:

      Yay!! I’m so glad that you are already taking action on this, Candis. Please let me know the results from making those tweaks. 🙂

  5. Ruth says:

    Hi Mary,
    This is a mini course in itself.
    Most people just have a target of 20 guest posts for a month and then go ahead guest post in everywhere. Without any regard for whether it’s the right audience or not.
    That could hurt real bad in optin numbers.
    These are very crucial posts to take note of.
    Thanks for putting this together.
    My next guest post would be the best yet. Lol

    1. Mary Fernandez says:

      Hi Ruth,

      I completely agree. That approach to guest blogging is wreckless and ineffective… And the reason why guest blogging has gotten a bit of a bad rap. It is far better to write ONE amazing guest post for the right blog than 20 so-so posts for any blog that will accept you.

      Thanks for the comment!

      Mary

  6. Ann says:

    Hi Mary,

    My favorite-
    “You see, researchers have found that giving people too many choices makes decision making difficult, and leads to procrastination.”

    Too many choices paralyzes me, I waste time trying to decide and “procrastination sets in”…good tips.

    Ann

    1. Mary Fernandez says:

      Yep, we all do it!! It’s human nature. 🙂

  7. Dora says:

    Mary, you’re amazing. The more I read your posts, the more I like you. You’re a true professional blogger. I’m learning so much from you. Thank – you.

    1. Mary Fernandez says:

      Awww thank you so much, Dora!! You made my day. 🙂

  8. Roxanna.A.Kazibwe says:

    Wow Mary.

    This is a much needed post.

    A friend was invited to guest post this month. I went to check it out and was shocked to find that there were no comments(zero)on her post yet it was a very relevant post.
    On scrolling I realised that the host’s posts did not have comments either.
    I mean it was like shouting in an empty world.

    I have bookmarked it for reference as I work on my next guest post. I had three links in the byline of my last guest post (Oops).

    Going to share this now.

    Oh and thanks for opening my eyes to Buzzsumo.

    This has been a great help. Thanks again 🙂

    1. Mary Fernandez says:

      I’m so glad you found this useful, Roxanna! “Shouting in an empty world” is a really great way of putting it… Brings to mind the proverbial question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” 🙂

  9. Myriam Creacoton says:

    Such an interesting post !!! Thank you !

    1. Mary Fernandez says:

      Thanks for your comment, Myriam! 🙂

  10. Michael Mullin says:

    Mary, if I’m just starting out and have very little content on my blog is there a benchmark number of pages of content I should write for my own site before I attempt guest blogging? I guess I’m asking if expending limited resources (time) on guest blogging is appropriate when I don’t even have sufficient content on my own site first? Thanks!

    1. Kevin J. Duncan says:

      Hey Michael,

      I’m sure Mary will respond as well, but I wanted to jump in and give you my thoughts! Plus, I have a good idea how she will answer. 🙂

      Many people do prefer to already have content on their site before writing guest posts and directing people to their blog. I personally went this route when I started Be A Better Blogger. In fact, I didn’t even PROMOTE the site or tell anyone about it until I had written ten posts.

      But, I’m in the minority. And I probably wouldn’t do it that way if I started again.

      What many people, including Jon Morrow of Boost Blog Traffic, suggest is to create a landing page optimized for optins. You write your guest post and, in your author bio, direct people to your landing page.

      This way, even though you don’t yet have content on your website, you’re collecting subscribers.

      This is actually the route Mary has taken.

      Did you click the link in her author bio? It’s to a landing page. Her site/blog doesn’t actually exist yet. 🙂

      Hope that helps, Michael!

      – @kevinjduncan

    2. Mary Fernandez says:

      BOOM! Kevin’s answer is spot-on. 🙂

      Like many people, I used to think that guest blogging was something I should only attempt once I had already established my own blog following.

      Now, I am of the opposite mind: do guest blogging ESPECIALLY if you are just starting out. In doing so, I have doubled my number of email subscribers in a few short months, whereas it took me 5 YEARS to achieve that many subscribers prior to guest blogging.

      You don’t need a single blog post on your own site to get started. Just an opt-in landing page, like Kevin said. Go for it, Michael!!

      1. Danny says:

        Hello Mary,
        Awesome article and great comments here as well. I had the same question as Michael and also loved Kevin’s response. I will now take action as you recommend on my new blog, dannysnicetown. I cannot wait to see the results! And I can’t wait to read more great articles like this one.
        Thank you!!

        1. Mary Fernandez says:

          Please let us know how it goes, Danny! Go get ’em!! 🙂

  11. Don Purdum says:

    Hi Mary,

    You are so right, if you’re writing for the wrong blog or if you are creating content unintentionally for the wrong audience it won’t perform.

    I like your idea about evaluating a blog based on it’s comments and shares. This definitely shows an engaged audience and that’s what I’m interested in!

    I follow your same methodology myself.

    One thing I’m experimenting with is I’m using SumoMe and a pop-up for my free eBook that has thousands of downloads by fellow business owners. My opt-in rates skyrocketed immediately and it didn’t seem to matter what page people showed up on.

    I appreciate your insights Mary and I’m looking forward to your next post.

    ~ Don Purdum

    1. Mary Fernandez says:

      I agree, Don, popups are awesome for increasing the conversion rate of any page. I especially like exit-intent popups, and I think they are a must-have for most pages of your site.

  12. Christian says:

    Hi Mary,

    I must say that this is by far the best post i’ve read on guest post so far

    Thank you for the useful tips.

    1. Mary Fernandez says:

      Thank you so much, Christian! I’m so glad you found it useful. 🙂

  13. Mardene Carr says:

    Some of these guest posts are not even worth the time it takes to write them. Great post

    1. Mary Fernandez says:

      I totally agree, Mardene. Not all guest blogging opportunities are good opportunities. Thanks for the comment!

  14. fabgab says:

    Wow! So many great ideas! And I’m going to have to check out buzz sumo now. Thanks!

    1. Mary Fernandez says:

      Yep, Buzz Sumo is pretty awesome. 🙂 Thanks for the comment Fabgab!

  15. Jenni says:

    Great tips! Thank you.

    1. Mary Fernandez says:

      Thanks for the comment, Jenni! 🙂

  16. Krista Williams says:

    Hi Mary,

    Thank you so much for this thorough and thoughtful post! Wow.

    I really loved what you said here:
    If the blog doesn’t include a social share count, that could be a sign of poor engagement. You can know for sure by plugging the site’s url into BuzzSumo.com to see how many shares their posts are actually getting.

    I need to get on that – pronto! I don’t know if squarespace has a plugin for that, but I should check it out

    Also talking about answering quora questions for a post is genius! That’s really creative, I love it.

    I’m book marking this, great post!

    Thank you!
    Krista Williams
    The Hundred Blog
    http://www.hundredblog.com

    1. Mary Fernandez says:

      Thanks for reading, Krista! I’m so glad you got a lot out of it. 🙂

  17. Rajkaran Singh says:

    Hi Mary
    This is a great post (or an e-book) with awesome tips that are going to be of great help. Thanks for sharing these secrets.

    1. Mary Fernandez says:

      Comparing this with an e-book is such a nice compliment. Thank you, Rajkaran! 🙂

  18. Ronnie says:

    Hi,

    It’s neat, because guest posting is going back to the old school approach of building relationships, forming bonds and helping both parties in the process. There is nothing wrong with building links as a natural by-product of adding value and forming connections. Smart post here.

    But people were making huge mistake by taking it just for the sake of link building, which is completely wrong, It reduce the quality of guest posts.

    So, Do your homework. Reach as big as crowd as possible. And of course, make sure the crowd wants to know what you have to say because smart guest bloggers hyper target their audience with a strategic guest blogging strategy.

    I used to hit the heavies like problogger.net for a tremendous networking opportunity, and also, to build bonds with Darren Rowse and his co-bloggers at PB. It sure hasn’t hurt me in the social proof department either, as I’ve received some nice pop for being published on problogger 3 times.

    All techniques make sense here. Put in the legwork to find the right blog to build an intelligennt, effective approach to guest posting. Think about the specific audience you wish to reach before bothering to write a guest post.

    Thanks for sharing the awesome tips.

    Regards
    Ronnie
    http://www.bestacousticguitarreview.com

    1. Mary Fernandez says:

      Hey Ronnie,

      Those are all really great points. Guest blogging is excellent for building relationships with the influencers in your niche, and building your authority with social proof. When you get published on someone’s site, that person is endorsing you, and you get a piece of their authority by association. The link-building part is icing on the cake.

      Thanks for sharing your results from writing for Problogger! Did you also find that your guest post traffic converted into email subscribers?

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.