Do you struggle to come up with headlines that make people click? Want to learn how to write irresistible headlines for your blogs, emails, or other marketing campaigns?
A headline is often the first (and only) chance you’ll get to impress a potential customer, reader, or subscriber. According to David Ogilvy:
“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Your headline will determine whether or not someone reads your blog post, becomes a subscriber, or purchases your product. That’s why you need to put a significant amount of focus on crafting better headlines.
In this guide, I’ll share 26 tools that’ll help you create better headlines. For ease of navigation, I’ve divided the blog into 5 sections. You can click on any one of them below to explore the tools listed in that specific section.
- Headline Analyzers
- Headline Generators
- Headline Research Tools
- Headline A/B Testing Tools
- Bonus: Free Headline Resources
Headline Analyzers
If you’re a marketer, you might already be creating headlines for your marketing campaigns. If you aren’t sure if the headlines you’ve written are any good, use these tools to analyze your headlines and improve them further.
1. OptinMonster
OptinMonster’s Headline Analyzer is a great tool for creating titles that are perfect for search engine optimization (SEO). Our headline analyzer tool will help you come up with the best headlines that will appeal to your target audience. And it’s free to use!
To use the free headline analyzer tool, visit the website, paste or type the headline you want to check, and click Analyze Headline.
The tool will give your headline an overall score with actionable tips on what makes it good or bad:
As you scroll down the page, you’ll get individual metrics for the following categories:
- Word balance
- Word count
- Uncommon words
- Power words
- Common words
- Emotional words
- Headline length (character count)
- Sentiment
- Headline type
You’ll also get a preview of what your title will look like as a Google search result. This helps to see if the title will be truncated by Google or if the whole thing will appear.
If you’re looking to improve your SEO rankings, OptinMonster is the perfect tool to improve your headlines for clicks.
Try OptinMonster’s Headline Analyzer now!
2. IsItWP Headline Analyzer
IsItWP Headline Analyzer tool lets you write click-worthy headlines that drive traffic, make people share your content, and rank better in search results. It’s also ridiculously easy to use.
With IsItWP Headline Analyzer, you can type or paste your title, click Analyze, and get a detailed headline analysis. From there, you can refine your headline based on the data it provides.
IsItWP shows insights, such as:
- Overall score: For best results, strive for 70 or above.
- Word balance: Find a perfect balance between common, uncommon, and emotional words.
- Word count: Headlines with about 6 words tend to drive more click-throughs.
- Uncommon words: Use more uncommon words to improve your headline.
- Power words: Using power words, make your headline stand out from the rest.
- Common words: Combine your headlines with common and uncommon words.
- Emotional words: Emotionally triggered headlines are likely to drive more clicks.
- Headline length: This shows the number of characters in the headline.
- Sentiment: Identify what sentiment your title triggers, such as positive, negative, or neutral.
- Search preview: Make sure your title doesn’t cut off in search results.
IsItWP is a great tool to create SEO-friendly headlines that will convert. And, of course, it’s free.
Try out IsItWP’s Headline Analyzer today!
3. MonsterInsights’ Headline Analyzer
MonsterInsights’ Headline Analyzer is another great tool that helps you analyze your titles and improve them for better clicks and conversions.
Once you land on the Headline Analyzer page, all you need to do is insert your title and click Analyze. It’s that easy!
Not sure of the headline you’ve come up with? No worries.
MonsterInsights’ Headline Analyzer comes with word banks that offer helpful lists of:
- Power Words
- Emotion Words
- Uncommon Words
Including the right words in your headline helps you create powerful titles to make them stand out from the crowd. When you get the results, you’ll see:
- Overall Score: Indicates how strong your title generally is.
- Score History: Includes scores from titles you’ve recently analyzed.
- Areas for Improvement: Provides helpful insights into how you can improve the title.
- Sentiment: Gives the general ‘feeling’ of your title.
- Headline Type: Ensures you’re writing the right type of headline for your post.
- Character Count: Tells you how many characters your title is.
- Word Count: Shows you how many words are used in your title.
- Search Preview: Displays what your title will look like in a Google Search.
- Summary: Reviews all of the information just covered into an easily digestible summary.
MonsterInsights is one of the best headline analyzer tools to generate great SEO titles. And since it’s free, there’s no reason not to give it a try.
Check out MonsterInsights’ Headline Analyzer today!
4. Sharethrough
Sharethrough’s headline tool analyzes your title and gives it a score based on a multivariate linguistic algorithm. Its data is built on the principles of Behavior Model theory and Sharethrough’s neuroscience research.
Sharethrough’s algorithm aggregates over 300 unique variables, including electroencephalogram (EEG) and Natural Language Processing (NLP) data.
This helps you improve your headlines to capture attention, increase engagement, and make a good impression.
Using psychology and neuromarketing is a great way to influence people’s behavior.
5. Headline Analyzer From CoSchedule
Headline Analyzer From CoSchedule gives your headline a quality score and rates its performance based on shares, increased traffic, and SEO value.
CoSchedule’s headline studio shows you the headline type, examines individual words, and analyzes overall structure, grammar, and readability.
CoSchedule’s headline analyzer has other advanced features, such as suggestions to improve the headline score, SEO Score, and Headline AI which it offers at a premium price.
6. Emotional Marketing Value Headline Analyzer
The Emotional Marketing Value Headline Analyzer by Advanced Marketing Institute scores your headlines based on the total number of Emotional Marketing Value (EMV) words.
The EMV rating is based on the research of Dr. Hakim Chishti. His research found that the basic sound tones of language can cause an emotional reaction which can be more powerful than the dictionary meaning of words.
While a word’s meaning can sometimes be mistaken, these sound tones are always interpreted the same way on an emotional level.
The EMV Headline Analyzer also lets you see which out of the 3 major emotions your headline impacts the most: intellectual, empathetic, or spiritual.
7. Charcounter
Charcounter is a free tool that automatically counts the number of words and characters in your headline.
Use this tool to check that your headline (particularly your SEO title) is under 60 characters so that it appears correctly inside Google search.
8. Headline Capitalization
Not sure which words to capitalize in your headline? Use the Headline Capitalization tool!
To use this tool, just choose your capitalization style (Associated Press, APA, Chicago Manual of Style, or MLA Style) from the options. Then you can type in your headline and the tool will automatically capitalize the right words for you.
Headline Generators
If you aren’t sure what to write about in the first place, here are some headline generators that can help. You’ll have no shortage of headline ideas with these tools.
9. WPBeginner Keyword Generator Tool
WPBeginner Keyword Generator Tool is one of the best free keyword research tools, and it gives you a ton of ideas to include in your headline.
WPBeginner’s free tool is a great find in a world full of expensive keyword generator tools like Answer The Public.
The tool is extremely easy to use, too. When you enter a seed keyword to analyze, the Keyword Generator comes up with a huge list of keywords that people are searching for in Google. It organizes them in 3 easy ways:
- Alphabet: Get all keywords related to the seed keyword in alphabetical order.
- Prepositions: This list will show you keywords organized by prepositions like for, near, to, and so on.
- Questions: In this section, you’ll find long-tail keywords in question format.
You can download the keyword ideas into a spreadsheet that includes all 3 lists.
Apart from the Keyword Generator tool, WPBeginner also offers other useful SEO tools, such as:
10. BlogAbout
BlogAbout creates headline templates based on your keyword. All you have to do is enter your keyword and select if the keyword is:
- A product or service
- A brand or business name
- An industry name
- Or something else
Once you’re done, hit Generate titles to get the headline ideas. If you don’t like the headline template, you can click on the Refresh titles button to come up with new ones.
A good thing about this tool is that you can save headlines you like. Just hit the Save button to visit a headline later or download them in bulk. Downloading the titles would require you to enter your email address so that BlogAbout can email them to you.
11. Portent’s Content Idea Generator
Portent’s Content Idea Generator generates headlines based on your subject. Just type in your subject and it will create a headline for you.
What’s great about this tool is that it gives you insights about why a particular headline works. To get the insights, you just have to click on the headline and go through the tips it offers.
You can also refresh the headlines to get new titles, save them, share them on X.com (formerly Twitter), or change the subject.
12. HubSpot’s Blog Topic Generator
HubSpot’s Blog Topic Generator is perfect if you are looking for not just blog headlines, but the entire blog content.
The tool requires you to:
- Enter a short description of the topic you want to write about.
- Select a blog post title that HubSpot recommends (you can edit it later).
- Fine-tune the blog outline structure HubSpot suggests.
Once you have everything in place to your satisfaction, click on the Generate blog post button to get the outline in a content editor. You can flesh out the rest of the content here.
HubSpot requires you to sign up with your account to use this tool. This is a great lead magnet idea to attract the right audience to your website and grow your email list.
13. Ahref’s Free AI Blog Title Generator
Ahref’s Free AI Blog Title Generator lets you come up with engaging and SEO-friendly blog post titles to drive traffic.
To get started, enter the blog topic you’re interested in. You can also select the writing tone, the number of variants you want to generate, and even your preferred language.
Once done, click on Generate Titles to view results. You can copy the titles or export them to your word processor tool for reviewing later.
14. Tweak Your Biz Title Generator
Tweak Your Biz Title Generator is another simple tool to generate headlines for blog posts. Just enter your topic, select whether it’s a noun or a verb, and choose how you would like to capitalize words. Then hit the Submit button and you’ll get a huge list of headline ideas to choose from.
The headline lists are organized by category: list, best, how-to, questions, love, sex, celebrities, secrets, snark, business, motivation, problem, and the kitchen sink.
You can manually copy whichever titles you like the most to use it for later.
15. Clickbait Title Generator
Clickbait Title Generator by Easy-Peasy.AI is a quick and simple headline generator that lets you enter your topic to get up to 5 headline outputs.
You can pick your favorite from the list of Generated Outputs and copy them for later review. However, the free tool lets you create only 6 outputs per day. To generate more titles, you need to sign up with your email address.
16. ChatGPT
ChatGPT is an artificial intelligence-powered chatbot website that works on prompts. You can use it to generate multiple headline variations, blog outlines, or even full-length blog posts.
If you already have a headline that you want to improve further, you can paste it on ChatGPT and give it a prompt to rephrase it. ChatGPT will give you as many variations as you want.
The quality of ChatGPT’s results depends highly on the quality of the prompt that you give it.
But you can set parameters like ‘keep it within 55 characters,’ ‘don’t use complex words,’ or ‘make the headline children friendly’ to personalize your headline for the readers.
Headline Research Tools
Want to figure out what headlines your particular target audience will respond to? Here are some headline research tools that will help you discover the exact topics and headline types that your audience will love.
17. BuzzSumo’s Content Ideas Generator
BuzzSumo requires a sign-up before you can use its Content Ideas Generator tool. It’s a paid tool but you can try it free for 30 days.
Once you’re in, you can enter your topic and choose the timeline you want to research. Once you click on the search icon, it’ll show you a list of all the most popular headlines for that topic ranked by the following metrics:
- Evergreen Score
- Linking Domains
- Total Engagement
The tool also shows you a list of the most relevant how, why, and what questions. You can address these questions in your headline, subheadings, or the content that you’re creating.
Another cool thing about BuzzSumo’s Content Ideas Generator is that it lets you explore the top-ranking content for your topic in Google search results. This way, you can research what’s working for your competitors and improve your content marketing strategy to outrank others.
18. Answer The Public
Answer The Public shows you what questions people are asking about your topic.
Enter your keyword, select your country, and hit Search. The tool will display various types of questions that people are typing into Google for that keyword.
You can view the questions for Bing, YouTube, or Amazon.
Answer The Public also shows you the cost per click (CPC) and search volume data for a specific search. The tool color-codes the results based on high and low search volume so that it’s easier for you to identify which keywords you should include in your content.
You can see the results visualized as images or browse through the keyword data organized in alphabetical lists or tables.
The free trial version only allows you to research limited keywords per day. To run more queries or to get advanced keyword insights, you have to upgrade to Answer The Public’s paid plans.
19. Moz Keyword Explorer
Moz is one of the leading keyword research tools in the market. Its Keyword Explorer tool is ideal for researching keywords that can help you get ranked in Google.
This tool will analyze the search volume of a specific keyword, its organic click-through rate (CTR), and its difficulty level (for ranking in search engines). Moz also offers keyword suggestions that you can incorporate into your headlines to improve your ranking possibility.
You can use Moz’s Keyword Explorer to research 3 keywords per day for free. To run more queries, and to unlock other Moz features, you’ll need to sign up with your email address.
Headline A/B Testing Tools
Once you have a good headline, there’s still room for improvement. For instance, let’s say you have published plenty of high-quality blogs on your website that aren’t getting enough clicks.
That means your blog is either not optimized for SEO or the headlines aren’t compelling enough for people to click.
In such cases, you can split test your headlines to figure out which perform best. Here are some A/B testing tools that will do the job.
20. VWO (Visual Website Optimizer)
VWO provides a comprehensive suite of testing and optimization tools, including A/B testing, split URL testing, and multivariate testing. It also offers features for visitor behavior analysis, such as heatmaps and session recordings to inform testing strategies.
You can use VWO’s A/B testing feature to create variations of the headlines on your landing pages without coding. VWO offers an easy-to-use visual editor that allows you to change your headlines for testing.
It also has one of the best Headline Analyzer tools that scores your headlines and examines them based on word balance, headline length, word count, and SEO strength.
VWO is a paid tool but you can try it free for 30 days to test headlines or any other content on your website.
21. HeadlineEnvy
HeadlineEnvy is a free WordPress plugin that adds the ability to A/B test your blog post headlines. Its testing capability is powered by its integration with Optimizely.
With HeadlineEnvy, you can test as many different variations of a headline as you wish. You can even test headlines in your navigation or anywhere on your WordPress site (not just blog posts).
Once you have statistically significant results and a winner has been selected, you can set it to automatically update the post with the winning headline.
22. Taboola
Taboola is a native advertising network, but it also has unique insights into the headlines that people are the most drawn to.
You can use TaboolaTrends’ free Title Analyzer tool to test your headlines on a scale of high to low CTR prediction. The results are based on data from Taboola’s content recommendation service.
To move up your headline’s ranking on the scale, just click on the pencil icon, rewrite the copy, and test the headline again.
23. Crazy Egg
Crazy Egg is a heatmap tool that allows you to see exactly what elements on your site capture your visitor’s attention and what causes them to click.
You can use Crazy Egg to see which headlines on your site are the most effective (or the least effective), and use that information to create more successful headlines.
Bonus: Free Headline Resources
Looking for a downloadable resource to help you create better headlines? Here are some awesome headline resources that I highly recommend.
24. 700+ Power Words that Will Boost Your Conversions (Cheatsheet)
Power words are persuasive words used in headlines to trigger a psychological or emotional response. Using these words can increase your conversion rate by 12.7%!
For a comprehensive list, download our cheatsheet: 700+ Power Words that Will Boost Your Conversions.
25. How to Write Magnetic Headlines (eBook)
How to Write Magnetic Headlines is a free eBook from Copyblogger. Inside the eBook, you’ll get guidance on what goes into writing a magnetic headline that turns someone browsing your site into a reader.
This is a great resource for marketers and bloggers!
26. 52 Headline Hacks
52 Headline Hacks is a cheatsheet by SmartBlogger that will help you to write effective headlines that get shared on social media. If you want your blog posts to go viral, these headline hacks can help.
Ready to Write Killer Headlines?
I hope these tools will help you create great headlines that will drive traffic, improve CTR, and get you more sales.
If you enjoyed this post, you might also like the following resources:
- 6 Simple Steps to Writing High-Converting Headlines
- Why These 21 Headlines Went Viral (and How You Can Copy Their Success)
- 130+ Proven Opt-in Headline Ideas to Get More Email Subscribers (Cheat Sheet)
Want to see how a great headline can help you grow your email list? Join OptinMonster today.
Create a newsletter subscription campaign and use a powerful headline to get people to join your email list.
Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.
